Civitatis consolidates its commitment to Latin America and the trade at FITUR 2026
The activities and tours platform uses the fair as a starting point for the year to strengthen its relationship with travel agencies and expand its presence in the fastest-growing markets
What are Civitatis's objectives and expectations for participating once again in FITUR?
For Civitatis, FITUR is the year's major event and the true start of the tourism season. As a Spanish company, the fair holds special significance, as it's a home event. It's a key opportunity to connect with the entire partner ecosystem, from suppliers to travel agencies from various countries, especially Latin America, a strategic region for the company where it continues to experience sustained growth.
In 2026, Civitatis maintains a firm commitment to continue expanding in all markets, with a particular focus on Latin America, where the growth of the B2B channel has been especially dynamic.
What do travel agencies value most in Civitatis' proposal today?
Traditionally, travel agencies have primarily sold flights and hotels, but there is a growing interest in enriching trips with experiences, activities, and excursions, which are ultimately what travelers remember. In this context, Civitatis has become a strategic partner for agencies, allowing them to complement their packages with a wide and curated selection of tours and activities at their destinations.
Besides FITUR, what other actions are part of the company's strategy this year?
Civitatis maintains a strong presence at the main international trade fairs in the sector, but also actively works in more personalized formats, such as training for travel agents through webinars and in-person workshops. The company has a sales force that covers various markets, including Spain and Latin America, allowing it to maintain constant contact with the trade.
From the marketing department, the goal is to maintain continuous and close communication with agencies, informing them about new products and destinations, and inspiring them with new experiences they can offer their clients.
How do you perceive the evolution of demand in the tourism market?
Demand continues to show sustained year-on-year growth, although destination trends are changing. For example, there is currently strong interest in Japan within the Spanish market. Even so, tourism remains an expanding sector, and Civitatis has consistently supported this growth.