ITB Berlin 2026 launches ITB Navigator for matchmaking and trade show preparation

Trade visitors, buyers, exhibitors, and media representatives can use this free tool to optimally prepare for ITB Berlin, which takes place from March 3 to 5, 2026. An ITB Berlin ticket, ITB Buyers Circle membership, or press accreditation allows users to create a personal profile on the ITB Navigator and use numerous features, including the new Networking feature.

Efficient networking: automatic recommendations and identifying suitable business contacts
The ITB Navigator's Networking function provides a complete overview of all registered ITB participants who have activated direct contact for their personal profile. The new Matchmaking function makes negotiating business more efficient: based on the information in a fully completed profile, users receive automated, personalised recommendations. This maximises the relevance of contacts, saves time, furthers professional exchanges and helps identify potential business partners. An integrated relevance indicator shows how well a recommended contact matches one’s own profile. A percentage match is also displayed.

In addition to automated recommendations, using the Networking function with participant lists facilitates targeted, manual searches for suitable business partners. With the help of precise filters, users can narrow down potential contacts and set up appointments. This function is aimed at trade visitors wishing to directly do business, look for press contacts or strategically establish leads.

Additional services such as the exhibitor portfolio and exhibitor news, the convention and event programme, the appointment calendar, the interactive map of the grounds (available in late January), and general trade show details help users gather information and prepare efficiently for the show. During ITB Berlin, users can also make use of geo-based functions: they can display their own location on the interactive map of the grounds, and the platform also provides information on sessions or events in the immediate vicinity.

Available in late January: the ITB Berlin app featuring a personal appointment calendar, interactive map of the grounds and efficient Lead Scanning function
Together with the ITB Navigator, from late January onwards the new ITB Berlin app will be available free of charge from Google Play and the Apple Store. Users can log in to the app with the email address they provided for their ticket purchase. They can then access their personal appointment calendar, the contacts stored in the ITB Navigator and a digital version of their ITB Berlin and BVG ticket. The app also features an exhibitor and product directory, an interactive map of the grounds and the event and convention programme. Bookmarking and memo functions make organising one’s schedule easy. All content is available in both German and English.

For exhibitors and their teams, the new Lead Scanning add-on in the ITB Berlin app makes establishing leads much more efficient. Any team member assigned to an exhibitor profile can scan visitor badges using the app and simultaneously gather contact information. The leads thus obtained are available in consolidated form and can be exported as a file. This function is an option and available from the Advertising Shop of ITB Berlin.

Attractive prices: discounted ITB tickets for association members and reduced-rate public transport
ITB Berlin offers members of the tourism associations and travel organisations AER, ASR, DRV, forum anders reisen, HSMA, TSS, VDVO and VIR an unlimited pass at the discount price of 65 euros instead of the regular 80 euros.

In addition, trade visitors, students and exhibitors can purchase a public transport ticket (fare zones ABC) at a reduced rate as an extra in the online ticket shop of ITB Berlin. This has been made possible due to cooperation with Berliner Verkehrsbetriebe (BVG). The aim of the initiative is to facilitate the use of public transport and make visits to the trade show more sustainable. A BVG ticket is valid for the same period as a trade visitor pass. A day ticket to ITB entitles the holder to an all-day BVG ticket, an unlimited ITB pass to public transport for the duration of the show. Tickets that have already been booked can easily be extended.

Online accreditation for press representatives and bloggers/creators
You can register online here now. Please note the accreditation guidelines. After your application has been processed and approved you will receive an email with a PDF containing your accreditation, press badge and a personal QR code. Please display this QR code at the entrance. Your ticket is non-transferable. You can register and obtain accreditation online around the clock for the entire duration of the event.

About ITB Berlin, the ITB Berlin Convention and ITB 360°
ITB Berlin 2026 will take place from Tuesday, 3 to Thursday, 5 March as a B2B event. Since 1966, ITB Berlin has been the leading trade show for the global travel industry. In 2026, it will celebrate its 60th anniversary under the motto “Discover the stories behind 60 years of legacy.” At the same time, the ITB Berlin Convention will take place under the theme “Leading Tourism into Balance,” bringing together 400 top speakers from business, science and politics on four stages and across 17 thematic tracks to explore the key challenges and opportunities shaping the future of the industry. At ITB Berlin 2025, 5,800 exhibitors from more than 170 countries and territories displayed their products and services to almost 100,000 visitors. With ITB 360°, the 365-day global innovation hub that is ITB Berlin now offers the worldwide tourism community year-round insights in the shape of specialist articles, podcasts and other innovative formats.

Source: ITB Berlin.