VidantaWorld at FITUR 2026: the new era of experiential tourism in Mexico

Through a proposal that integrates world-class entertainment, gastronomy, luxury and experience design, VidantaWorld represents a new way to travel to the country.

During FITUR, VidantaWorld presents its flagship entertainment projects, which reflect the evolution of Mexican tourism towards increasingly sophisticated and creative proposals: Cirque du Soleil LUDÕ, Cirque du Soleil JOYÀ, Jungala and the Ultra Mega Yacht ELEGANT, all developed under the same philosophy: to create universes where emotion, service and storytelling meet.

This vision also extends to its open market accommodation options, such as BON Hotel, at VidantaWorld Vallarta-Nuevo Nayarit, and Jungala Hotel, in Riviera Maya, designed for travelers seeking to experience these iconic destinations from the heart of the destination, with direct access to high-level entertainment, gastronomy and offerings.

In Vallarta-Nuevo Nayarit, Cirque du Soleil LUDÕ marks a turning point in entertainment in Mexico. Created in collaboration with Cirque du Soleil, this new aquatic dinner show offers an immersive experience that combines water, acrobatics, music, and gastronomy, positioning the country as a leader in large-scale resident shows.

In the Mexican Caribbean, JOYÀ, Cirque du Soleil's first dinner show and the company's first resident show in Latin America, begins a new chapter, celebrating its twelfth season. Located at VidantaWorld Riviera Maya, JOYÀ has established itself as a contemporary classic that unites performing arts, nature, and haute cuisine in a profoundly sensory experience.

Meanwhile, Jungala Aqua Experience continues to redefine the concept of a water park by elevating it to a water luxury proposition: low density, personalized service, private cabanas, and an experience designed for families and travelers seeking fun without sacrificing comfort and exclusivity.

VidantaWorld's vision transcends land with ELEGANT, its Ultra Mega Yacht proposal, which begins in April 2026 and opens new international routes such as the French Riviera, Greek Islands or the Adriatic Sea; positioning Mexico within the universe of luxury nautical tourism, with itineraries that connect the most sophisticated destinations in Europe and an experience designed under the highest standards of service.

Finally, among the initiatives that strengthen this comprehensive vision of tourism and entertainment, the VidantaWorld Mexico Open stands out as one of the country's most prestigious golf tournaments. Its fifth edition, to be held from October 29 to November 1, 2026, reaffirms Grupo Vidanta's commitment to promoting sports, hospitality, and Mexico's international profile by bringing together national and international talent in a high-level event that helps position the country on the global golf stage.

At a time when travelers are seeking destinations that offer authentic content, unique experiences, and emotional connections, Mexico is solidifying its position as a country that not only meets this demand but leads it. VidantaWorld is an active participant in this global conversation, showcasing how the country is evolving toward an increasingly comprehensive, creative, and aspirational tourism offering.

“FITUR is the meeting point to discuss the future of tourism: innovation, hospitality, luxury, world-class shows, and destination. VidantaWorld was born precisely from that conviction, and we will always continue to project that our guests feel the exclusivity of high-level experiences,” commented Norma Preciado, Commercial Director of Vidantaworld.

VidantaWorld invites media, industry professionals, and travelers to discover this new chapter in Mexican tourism and closely follow the evolution of its projects through its social media channels, where launches, stories, and moments are shared that reflect why Mexico is now a destination that deserves to be on everyone's travel planning list.

Source: Grupo Vidanta.