Mara Lezama presents promotional campaigns and investment and growth strategies at a meeting with INVEROTEL partners
The Governor outlined strategic projects, such as the "Mexican Caribbean: World Capital of Vacations" campaign and the promotion of the 2026 World Cup as a catalyst for development
To reach agreements regarding new promotional campaigns, attracting investments and boosting community tourism in the Mexican Caribbean, the World Capital of Vacations, Governor Mara Lezama Espinosa held a meeting with authorities and associates of INVEROTEL, as part of the work agenda at FITUR 2026.
Led by the CEO of Grupo Piñero and president of INVEROTEL, Encarna Piñero García, the growth prospects and challenges of the hotel infrastructure were reviewed from the perspective of Grupo Inverotel, in order to promote Mexico and Quintana Roo as strategic international destinations.
During this working meeting, progress was analyzed through the presentation of current development projects, future tourism policies and competitiveness indicators of the 12 destinations of Quintana Roo, which strengthen their positioning in the global market.
Among the key topics of the meeting, Governor Mara Lezama outlined the scope of the new campaign “Mexican Caribbean. The World Capital of Vacations,” which offers a wide variety of tourism products and incorporates rural community tourism, with history, culture, and living experiences of the Mayan people.
Furthermore, the 2026 FIFA World Cup presents significant opportunities for immediate development, given that Cancún, Quintana Roo's airports, and ports have extensive connections to the world and the host cities of the matches. Cancún has two hotels accredited as Base Camps; Fan Zones will be set up, providing spaces for fans and the general public to enjoy free screenings of the World Cup matches.
Furthermore, agreements are in place with international tour operators to market travel packages that include airfare, lodging, World Cup tickets, and transportation to the match venues, thanks to Quintana Roo's excellent connectivity. The Cancun International Airport has joined the federal security strategy and launched a specific promotional campaign to invite the millions of World Cup fans to experience it from the Mexican Caribbean and position the region as a gateway to the football tournament.
Quintana Roo Governor Mara Lezama was accompanied by the state Secretary of Tourism, Bernardo Cueto Riestra; the director of the CPTQ, Andrés Martínez Reynoso; and the Undersecretary of Tourism Management, Andrés Aguilar.
Also present was Jorge Téllez, Director of Promotion for the Mexico Tourism Promotion Council.
Among the participants were Antonio Hernández, from H10; Sabina Fluxá, Vice President and CEO of Iberostar; Gabriel Escarrer Jaume and André Gerondeau, from Meliá; Joan Trian Riu, from RIU II SA; Charles Poy, CEO of Princess Hotel AIE; Abel Matutes, President, and Jesús Sobrino, CEO, both from Palladium; Antonio Montaner, CEO of Excellence Resorts BV; Santiago Batle, from Grupo Tyche; Salvador and Javier Luque, from CTCottingley-Fuerte Group; Félix Navas, from Catalonia; Antonio Horrach, CEO of HM; Alejandro Bataller, CEO of SHA Wellness; Marcos Mari, from INSOTEL; Toni Chaves, Manager of INVEROTEL, and José A. Fernández de Alarcón, Secretary and Legal Counsel of INVEROTEL.
Source: Government of Quintana Roo.