Europamundo strengthens its ties with Latin America at FITUR and presents new global routes

What does it mean for Europamundo to participate in an international trade fair like FITUR?

FITUR is a very special trade fair for us because it takes place in our home country. It's held in Madrid, Spain, and we're a Spanish company. Our founder, Luis García, is from here, so being present is essential.

Furthermore, FITUR is the most important Spanish-language trade fair in the world, and that is why it is key for Europamundo to participate and be present every year.

What are the company's main objectives at this edition of FITUR?

We have two very clear focuses. From my perspective, which is the Latin American market, the main objective is to welcome our long-standing operators and representatives. It's a time for meeting and strengthening ties.

We already have established tour operators in each Latin American country, and we're not looking to expand that base, but rather to strengthen existing relationships. FITUR is also an opportunity for travel agents who work through these operators to connect with us, visit us, and maintain those relationships.

Speaking of travel agents and tour operators, what role do they play in the promotion and sales of Europamundo?

They play 100%. We live thanks to travel agents and our operators, who are the ones who make our brand known.

This ongoing contact is essential. In fact, at FITUR we're presenting our guide with a selection of trips and the latest news. While today, thanks to technology, new offerings are uploaded to our platforms in advance, the printed version still holds significant value.
Today, the catalog is no longer just a sales tool; it's a true travel book, something tangible in a product that, by definition, is intangible until experienced.

Europamundo offers trips to Europe, America, and other continents. Which destinations are they prioritizing this year?

Actually, we don't prioritize any particular destination. Today, Europamundo is no longer just about Europe; we're a global travel company.

We have over 30% repeat passengers, which requires us to constantly generate new offerings. If a client has already traveled several times in Europe, they need options in the United States, Asia, or Africa.

When we launch a new destination, we naturally highlight it more to give it visibility, but all destinations are important. It's true that Asia has been performing very strongly: Japan had an excellent year, China has started to gain momentum again, and interest in the region continues to grow.

Have you noticed changes in traveler trends after the pandemic and how are you adapting to them?

Yes, trends have been changing for some time, and the pandemic accelerated that process. Today, there's a strong desire to travel, travel is more accessible, but there's less free time.

It used to be common for people to travel around Europe for a month or more; today, that type of traveler is almost nonexistent. That's why we've adapted our offerings with shorter trips, getaways of 3, 4, or 5 days.

Many customers prefer to travel twice a year rather than taking one long trip. Today, the average duration of our trips is between 10 and 12 days, which is still a good amount of time, but clearly shorter than in the past.

What opportunities do you see for continued growth in Latin American and European markets?

In Latin America, the brand is very well established, but that doesn't mean we've stopped looking to grow. One area with great potential is our group and customized group department.

We organize incentive trips and large-scale conventions. For example, we organized an 800-person convention for a Colombian company in Morocco, complete with desert dinners and even a private concert. These kinds of projects open up new opportunities for growth.

Growth goes hand in hand with continuing to generate new proposals, new ways of traveling, and increasingly personalized options.

Finally, what new developments or future plans can you tell us about?

Many new developments are coming, especially in Europe, although these aren't new countries, but rather a more regional focus. New routes through Austria and the Czech Republic, and greater access to the interior of each region, beyond the traditional cities.

There will also be new routes through Thailand, southern China and Laos, with more immersive experiences and contact with local culture, not just the big cities.

At Europamundo, we strive to help travelers discover the true essence of each destination, often in small towns where tourism has a direct impact on the local economy. This is one of the values ​​that motivates us and defines how we design our trips.