W Punta Cana reinforces its global positioning at FITUR with its luxury all-inclusive offering

What does it mean for W Punta Cana to participate in an international fair like FITUR?

FITUR is of vital importance, not only for us as a hotel and as a brand, but also for the country. For the Dominican Republic, FITUR represents the largest showcase where we can display everything the destination has to offer.

In our particular case, it's a key opportunity to communicate that W Punta Cana is now open and that we are the world's first all-inclusive W resort. A platform like FITUR allows us to spread this message globally.

What makes W Punta Cana unique compared to other luxury resorts in the Caribbean or the Dominican Republic?

The W brand is already very original and distinctive, with a personality that clearly sets it apart from other brands. But the fact that it's a W all-inclusive resort, the only one of its kind in the world, makes us even more unique.

We are a luxury hotel, like many others, but W is a vibrant and experiential brand. We call our guests “connectors,” and they have the freedom to connect as much or as little as they like. The hotel offers spaces to socialize in fluid, fun, and original environments, or to enjoy a more intimate, introspective, and relaxed experience.

Here you can experience luxury holidays in a paradisiacal setting, but always in the way that each connector chooses.

Speaking of experiences, could you tell us more about the hotel's services and cuisine?

Absolutely. The hotel has 340 rooms and more than 12 food and beverage outlets, allowing each guest to have multiple options according to their preferences.

Unlike traditional all-inclusive resorts, we don't have a buffet. All our restaurants are à la carte and offer world-class cuisine, with chefs from around the globe creating unique dishes that blend Caribbean and Dominican flavors with international influences.

Cocktails are also a strong point, with expert mixologists and very original spaces, such as our speakeasy “33 y un tercio”, which offers a different experience, with signature cuisine and cocktails.

In addition, we have surprise “pop up” experiences: from gourmet taco carts to impromptu margarita bars, which appear at different times of the day.

As for other experiences, we offer craft workshops, tastings, yoga, guided meditation rituals, and a spa with a comprehensive wellness program. There are also recreational activities such as merengue classes. In short, the connector always has options to choose from depending on your travel style.

What role do travel agents and tour operators play in promoting W Punta Cana?

For us, travel agents are a fundamental pillar, because they are the ones who communicate our message.
Marriott is a very powerful brand, but our success also rests on the solid base of travel agents and tour operators who trust the brand and now also its all-inclusive offering.

That same travel agent who has historically recommended Marriott for corporate clients now trusts the brand for the leisure travel segment. That's why we offer incentive programs, rewards, and special promotions, because we firmly believe in the value of the travel agent.