EM Marketing & Communication successfully presented itself at FITUR 2026
This is Spain's main tourism fair and one of the most important gatherings in the sector worldwide, which took place in Madrid from January 21 to 25
The agency EM Marketing & Communication, part of the Latam PR group and an allied member of the Caribbean Tourism Organization (CTO), had a prominent role in a new edition of FITUR.
Through Elsa Petersen, the company's CEO, the agency arrived in the Spanish capital after a great 2025, with tourism promotion campaigns for the Caribbean destinations of Antigua & Barbuda and Turks and Caicos and the mission of attracting new clients for the current year.
“FITUR represents the major tourism event. That's why our presence is so important. Being in Madrid allows us to connect with the main players in the sector, develop proposals, and forge new alliances,” summarized Elsa Peterse.
Furthermore, following their successful collaboration with DMC Promo Travel to promote their offers in Egypt, Dubai, Jordan, Turkey, and Saudi Arabia, EM is now looking to expand within the DMC sector in Europe, Asia, and Africa. Petersen's involvement proved invaluable in generating new opportunities for the future.
Fuente: EM Marketing & Communication.