Vitrina Turística de ANATO 2026: the great global meeting point for tourism business
The most important trade fair in Latin America will celebrate its 45th edition in February in Bogotá, with a renewed proposal, high-impact guest destinations, and an agenda focused on the future of the sector
With 45 years of history, Vitrina Turística de ANATO has consolidated itself as one of the most relevant professional platforms in the global tourism industry. Its 2026 edition will take place from February 25 to 27 at Corferias in Bogotá, and will again bring together the main players from across the entire value chain: destinations, airlines, tour operators, agencies, hotels, technology companies, and official organizations.
The fair will occupy more than 45,000 m² of exhibition space, with an estimated participation of more than 1,400 exhibitors and nearly 56,000 industry professionals, figures that confirm its role as a center for business, networking, and opportunity generation for the markets of Latin America and other regions.
Two Featured Destinations with International Projection
The 2026 edition will spotlight two territories with strong tourism dynamism:
Córdoba (Colombia) will be the National Guest of Honor Destination, showcasing a proposition that integrates identity, biodiversity, and productive development with tourism vocation.
El Caribe Mexicano was chosen as the International Guest of Honor Destination for its regional leadership in sun-and-beach tourism and its growing connection with the Latin American market.
Paula Cortés Calle, executive president of ANATO, noted that this designation strengthens coordination between agencies, airlines, and destinations, boosting new commercial opportunities.
A Future-Oriented Event
The 2026 Vitrina Turística de ANATO will introduce a new organization of spaces, with a unified international pavilion, national exhibits by regional tourism segments, and experiential zones.
In addition, the ANATO Capacita Tech training program — focused on innovation, technology, and digital marketing — will be expanded and expects to train more than 2,000 business professionals.
Thus, Vitrina Turística de ANATO 2026 is projected as a key stage for boosting competitiveness, innovation, and tourism growth on a global scale.
Source: ANATO.