Scenic Group launched February of Opportunity, an initiative focused on strengthening ties with travel agents and recognizing their sales performance throughout the peak season. The campaign will run throughout February and is exclusively for the professional channel.
The program is part of the start of the so-called Wave Season and serves as a continuation of the "Wave of Savings" promotion, with which the company kicked off the year. In this context, Scenic Group seeks to generate new business opportunities for its strategic partners through incentives directly linked to booking volume.
According to Ken Muskat, president of Scenic Group for the United States and Latin America, the proposal aims to reward the commitment of travel advisors and support their business growth during one of the busiest periods of the year for the cruise industry.
The program offers a 25% commission on confirmed deposit bookings for a selection of ten river cruises operated by Scenic Cruises and Emerald Cruises, with departures scheduled for 2026. The benefit will be valid throughout all the month and applies to specific itineraries previously defined by the company