Royal Caribbean positions itself as the official supporter of Miami for the 2026 FIFA World Cup
Royal Caribbean Cruise Line has been designated as the Official Miami World Cup 2026 Host City Supporter, solidifying its role beyond traditional tourism and positioning itself as a key player in the global experience of the 2026 FIFA World Cup, which will be held in the United States, Mexico, and Canada
In collaboration with the Miami Host Committee for the 2026 World Cup, the company will deploy a series of interactive activations designed to engage fans, families, and communities, with experiences that reflect Miami's energy as a cosmopolitan destination.
One of the main initiatives will be their presence at the FIFA Fan Festival Miami, which will take place over 23 days at Bayfront Park. This venue will become the heart of the celebrations, with live broadcasts of matches, shows on multiple stages, local cuisine, and immersive experiences that combine football, culture, and entertainment.
The proposal will also include behind-the-scenes tours of the stadiums, appearances by soccer legends, and special performances on the festival's community stage. The brand will have a presence at various strategic locations throughout the city, aiming to convey the excitement of the tournament from its Miami headquarters.
Jason Liberty, president and CEO of the Royal Caribbean Group, highlighted that this role represents a milestone for the company and the city, underscoring the pride of participating as the first official supporter of a host city in the tournament's history, contributing their expertise in hospitality and innovation to welcome fans from around the world.
From its base in Miami, the company continues to expand its involvement with major sporting and cultural events, integrating its expertise in travel experiences with global celebrations and strengthening the link between tourism, entertainment and international events.
Source: Royal Caribbean Press Center / Miami Host Committee.