ANATO Travel Agencies closed the last quarter of 2025 with sales growth of close to 13%

According to the results of the ANATO-ETA Quarterly Survey, conducted in January by ANATO among its member agencies, 77.2% of respondents reported sales growth during the fourth quarter of 2025, reflecting the sector's positive performance and demonstrating a diversified offering. Furthermore, between October and December 2025, international tour packages led travel agency sales with a 28.4% share, followed by individual services and domestic packages (24.1% each); 12.8% corresponded to sales of international tour packages without airfare, and 10.2% to domestic tour packages without airfare.

“With the goal of identifying representative trends in the behavior of travel agencies, we conduct a quarterly survey of our members. The results for the fourth quarter of 2025 showed that agency sales grew by an average of 12.9% compared to the same period in 2024, with the strongest growth among wholesale agencies (+18.7%), demonstrating a widespread recovery in tourism,” explained Paula Cortés Calle, Executive President of ANATO.

64.6% of respondents belong to the Travel and Tourism Agency category, confirming the predominance of direct sales to the end consumer. Another key finding is that, within domestic packages, accommodation accounted for 55.3% of sales. Meanwhile, in individual services, airline tickets led the way with 42.9%, reinforcing the intermediary role of travel agencies. 

Finally, it was shown that the vacation segment accounted for 70.5% of sales, the corporate segment represented 21%, and the MICE segment 8.5%, with slight growth compared to the third quarter of 2025, when it was 7.8%. “It is worth noting that Medellín, Cartagena, Santa Marta, and San Andrés were the most marketed domestic destinations in the last quarter of 2025, and the products that led demand were sun and beach, culture and nature, and adventure,” concluded the trade association leader.

Source: ANATO.