Responsible tourism: companies and destinations reinforce global commitments to sustainability
Several organizations in the travel sector renewed certifications and adopted new eco-responsible practices, consolidating sustainable tourism as a central axis of growth and differentiation at an international level
In a global context where sustainability is becoming a priority for travelers, destinations and operators, recent industry announcements confirm the progress of responsible tourism in different regions of the world.
One of the most significant developments is the renewal of Baboo Travel's B Corp certification for 2026. This international travel company reaffirms its commitment to social and environmental responsibility. This certification recognizes compliance with high standards in social and environmental performance, transparency, and governance. The company works with local operators in various destinations and promotes experiences designed to generate a positive impact on host communities.
“Tourism has a direct economic and social impact. Our responsibility is to ensure that this growth benefits destination communities while reducing the environmental impact,” said Paul Sarfati, founder and CEO of Baboo Travel.
In the hotel sector, The Standard, Huruvalhi Maldives has earned the international Green Globe certification, which assesses sustainable management, resource conservation, and support for local communities. This recognition positions the property within a growing group of high-end hotels that integrate environmental and social criteria into their business model.
Meanwhile, in Europe, the Alpe-Adria 2026 Fair brought together exhibitors from more than a dozen countries with the aim of promoting active, gastronomic, and sustainable tourism as an engine for regional development. The event highlighted the value of responsible tourism in strengthening local economies and preserving natural and cultural resources.
These initiatives reflect a clear trend: sustainable tourism has ceased to be a differentiator and has become a core strategy in the global market. With travelers increasingly aware of their impact, destinations and businesses are redefining their offerings to respond to a demand that prioritizes authentic, responsible experiences with social value.
Source: EIN Presswire