ITB Innovators 2026: Innovations for tomorrow´s tourism

Whether the topic is hotel operations, guest communications, generating quotations, marketing or sustainability, the common goal of ITB Innovators 2026 is to fundamentally rethink key processes in tourism. Their solutions address areas where complex workflows, manual processes and data silos slow down progress – and instead use technologies, above all AI, to achieve greater efficiency, informed decisions and create personalised service. Thus, technology thus becomes an enabler for more resilient, networked and sustainable business models in tourism.

How technology works along the value chain: contributions from ITB Innovators 2026
Apaleo: flexible, AI-powered platform for a modern hospitality industry

Apaleo is an API-first property management platform that takes hotels beyond the limits of traditional PMS systems, allowing businesses to continuously adapt to new guest needs and technological developments. The open system architecture facilitates rapid innovation and experimentation that would be virtually impossible with conventional hotel software. Via the Agent Hub, AI agents can take on tasks such as reservation management, guest communications and data analysis, reducing the workload for employees in their day-to-day work. 

Less effort, more service: DerbySoft automates time-consuming hotel communications

DerbySoft's AI Voice Agent fully automates hotel calls for tour operators, travel management companies and outsourced service centres. The AI takes on tasks such as booking and payment verification, invoice collection and last-minute changes, optimises call timing and integrates seamlessly into existing systems via an API. With real-time feedback and a web-based dashboard, this solution reduces workload, error rates and costs, and ensures higher service quality. 

The Trip Boutique AI: intelligently networked travel data for increased revenue

The Trip Boutique AI presents an AI-powered platform that breaks down data silos in the travel industry and makes travel information centrally available. The AI system analyses customer data, interests and travel intentions and automates tasks such as generating quotations, planning itineraries and reactivation campaigns. The results are personalised recommendations and targeted cross-selling and upselling, while travel consultants are relieved of some of their workload and can concentrate on offering advice. In partnership with Amadeus, booking data is seamlessly utilised and transformed into actionable insights, enabling diverse systems to communicate efficiently with each other. 

Qualiday Travel overcomes language barriers with AI-powered live translations

In cooperation with LiveVoice, Qualiday Travel addresses one of the most underestimated obstacles in tourism: the limited availability of licensed guides in different languages. With AI-powered live translations, guests can follow a guided tour in their preferred language in real time. 

Multilingual tours made easy: VOX Aura enables live translations

The Vox Group presents VOX Aura, an AI-powered device for multilingual group tours. Tour guide commentary is translated in real time into over 50 languages and transmitted directly to VOX radio receivers. The AI ensures that proper names, historical references and local details are reproduced correctly. 

Hotel Manager combines guest journey and hotel operations in one platform

Hotel Manager brings together the entire guest journey in a mobile, branded platform. All guest interactions are centrally managed via a single interface featuring the hotel's brand identity, while data is automatically synchronised between the hotel management system and digital guest interface. Luxury hotels and groups such as Red Carnation, The Chedi Katara and The Athenaeum use this solution to increase service efficiency, revenue and guest loyalty. 

Trip.com Group: Trip Community combines travel inspiration, planning and booking in an AI-powered all-in-one travel solution

The inspiration for a trip and planning and booking it often take place on different platforms. Trip Community connects these previously separate steps by bringing together key components of travel inspiration, planning and booking, as well as services and players, in a connected ecosystem. The main element is the AI-powered Trip.Planner solution, which incorporates transport, accommodation, attractions and activities into a single itinerary based on real-time data and individual preferences. The platform is complemented by Trip.Moments for sharing authentic travel content, Trip.Pulse for trends at destinations and travel topics, and Trip.Events for global events and activities. The Influencer 4 Biz creator programme connects creators directly with destinations, hotels and travel providers. 

Forecasting with IDeaS Spotlight makes hotel marketing more accurate

IDeaS Revenue Solutions presents Spotlight, a solution that provides hotel marketing teams with forward-looking demand insights. Instead of relying on past data, the platform shows when and where marketing is likely to have the greatest impact. A key indicator, Potential to Influence, for the first time now shows hotels directly how strongly marketing can influence demand. The forecast data is translated into a simple dashboard for marketing teams. 

One-stop provider: Newhotel Software integrates hotel processes into one system

Newhotel Software integrates key areas of hotel operations into one platform – from property management, revenue management and business intelligence to point of sale, events and spa management. The aim is to automate processes, manage data centrally and make faster, more informed decisions. The solution helps hotels increase operational efficiency, make better use of resources and personalise guest experiences. 

Measurable sustainability with "Cause We Care" from myclimate

With the “Cause We Care" platform, myclimate shows how climate protection can be systematically integrated into tourism products. Digital tools for carbon footprint assessment, action planning and transparent financing make sustainability both scalable and measurable. 

Lato reduces quotation times with AI

Lato digitalises the entire tour organisation process, from quotations to trips. The key innovation is an AI-powered PDF import feature: travel quotations are automatically integrated into structured, interactive travel apps, incorporating text, images and hotel data. Automation significantly reduces the manual effort involved, reduces quotation times from hours to minutes, and offers faster, more consistent and attractive marketing for travel professionals. 

Trip.com Group: Trip Community combines travel inspiration, planning and booking in an AI-powered all-in-one travel solution

The inspiration for a trip and planning and booking it often take place on different platforms. Trip Community connects these previously separate steps by bringing together key components of travel inspiration, planning and booking, as well as services and players, in a connected ecosystem. The main element is the AI-powered Trip.Planner solution, which incorporates transport, accommodation, attractions and activities into a single itinerary based on real-time data and individual preferences. The platform is complemented by Trip.Moments for sharing authentic travel content, Trip.Pulse for trends at destinations and travel topics, and Trip.Events for global events and activities. The Influencer 4 Biz creator programme connects creators directly with destinations, hotels and travel providers. 

ITB Guided Tour: AI innovations for the travel industry
AI Industry Innovations on the Rise, a free ITB Guided Tour, offers a curated insight into the AI innovations at ITB Berlin 2026. Presented by industry experts, the tour takes visitors to selected exhibitors, including Trip.com, Onsai, DerbySoft and Qualiday Travel.

Online accreditation for press representatives and bloggers/creators

You can register online here now Please note the accreditation guidelines. After your application has been processed and approved you will receive an email with a PDF containing your accreditation, press badge and a personal QR code. Please display this QR code at the entrance. Your ticket is non-transferable. You can register and obtain accreditation online around the clock for the entire duration of the event.

About ITB Berlin and the ITB Berlin Convention and ITB 360°
ITB Berlin 2026 will take place from Tuesday, 3 to Thursday, 5 March as a B2B event. Since 1966, ITB Berlin has been the leading trade show for the global travel industry. In 2026, it will celebrate its 60th anniversary under the motto “Discover the stories behind 60 years of legacy.” At the same time, the ITB Berlin Convention will take place under the theme “Leading Tourism into Balance,” bringing together 400 top speakers from business, science and politics on four stages and across 17 thematic tracks to explore the key challenges and opportunities shaping the future of the industry. At ITB Berlin 2025, 5,800 exhibitors from more than 170 countries and territories displayed their products and services to almost 100,000 visitors. With ITB 360°, the 365-day global innovation hub that is ITB Berlin now offers the worldwide tourism community year-round insights in the shape of specialist articles, podcasts and other innovative formats.

Source: ITB Berlin.