Brazil encourages the recruitment of digital nomads

Brazil is ready to conquer another rapidly expanding global audience: digital nomads. With this in mind, Embratur is launching this Monday (20) the unprecedented campaign "Brazil, your dream office. Come work and live intensely," which positions the country as one of the top destinations for professionals who work remotely and want to enjoy cultural, nature, and quality-of-life experiences

The campaign will be rolled out in the United States, Mexico, Spain, and the United Kingdom via TikTok, featuring three international influencers who will share their experiences in Brazil. The campaign's target audience is professionals who work for companies or clients abroad and have the freedom to work from anywhere in the world, provided they have a reliable internet connection.

According to Embratur President Marcelo Freixo, the goal is to position Brazil as a desirable destination, offering not only a place to work remotely, but also communities with suitable infrastructure for digital nomads, boosting the travel and sustainable accommodation sector in Brazil. "Digital nomads represent a demanding, connected, and high-impact economic demographic. We want to demonstrate that Brazil has all the ingredients to become one of the preferred destinations for this global movement," he emphasizes.

Through this campaign, Embratur expects to increase visa issuance to this demographic by 30% annually and expand Brazil's presence in specialized global communities and rankings. With the digital nomad visa, established by Regulatory Resolution No. 45/2021 (immediately after the Covid pandemic), foreigners can legally live in the country for up to two years, with legal security and easy access to services.

Embratur's campaign reinforces the country's strategic attributes, including the experiences featured in the Feel Brasil experience catalog. This program, an Embratur project in partnership with Sebrae, aims to promote authentic and sustainable tourism experiences in Brazil, focusing on small businesses and local communities. The initiative seeks to showcase a diverse Brazil with experiences that celebrate national identity, culture, nature, and gastronomy.

Some destinations in Brazil stand out for attracting remote workers.

Florianópolis (Santa Catarina): chosen by the Remote Year organization as the best city in the world for remote work, it combines infrastructure, nature, and cultural life. The capital of Santa Catarina is known as the "Magic Island" and lives up to its name with its variety of clubs, excellent restaurants, hundreds of beaches and islands to enjoy, mild winters, and good connectivity that facilitates digital work. With the most extensive network of urban mountain trails in the country, "Floripa" combines the refinement of a major city with a lush natural environment.

Pipa (Rio Grande do Norte): Brazil's first digital nomad village, attracts professionals from Argentina, the Netherlands, and other European countries. The idyllic Pipa Beach, in Tibau do Sul (Rio Grande do Norte), is a destination that combines nature, good internet connection, safety, tranquility, and year-round good weather to enjoy its characteristic beaches and dunes.

Rio de Janeiro (Rio de Janeiro): the Carioca capital—famous for its vibrant culture and lush natural beauty—boasts the SETUR seal, guaranteeing benefits and specific infrastructure for short-term travelers. Also in the same state, Buzios stands out with its more relaxed pace. Located 170 km from Rio de Janeiro, Buzios is one of Brazil's best destinations for those seeking beautiful beaches, a coastline with stunning scenery and guaranteed sunshine, as well as easy access and excellent infrastructure for relaxation and fun. The city welcomes visitors from all over the world, yet retains a small-town feel that contrasts with its architecture, which blends sophistication and rustic charm.

Brasília (DF): Recently named by InsureMyTrip as the world's best city for digital nomads, thanks to its balance of infrastructure, connectivity, and quality of life. Brasília captivates visitors with its unique, meticulously planned architecture, designed by Oscar Niemeyer, which includes iconic landmarks such as the National Congress, the Metropolitan Cathedral, and the Alvorada Palace. The city also offers vibrant cultural spaces like the CCBB and the National Museum, as well as beautiful green spaces such as City Park and Lake Paranoá, ideal for water sports and outdoor activities. With its blend of art, history, nature, and modernity, Brasília is a surprising and unforgettable destination in the heart of Brazil. Brasília International Airport was ranked the 4th best airport in the world, according to the latest AirHelp Score ranking, an international company specializing in airport evaluation that included 12 Brazilian airports among the top 100 worldwide.

São Paulo (São Paulo): the country's main business and technology hub, offers a wide variety of coworking spaces, restaurants, and a vibrant urban life. Sampa, the affectionate nickname for the city, is open seven days a week, with theaters and exhibitions, bars, and restaurants open at any time of day. The city boasts numerous cinemas, theaters, cultural centers, museums, historical buildings, parks, and art galleries. It is recognized as the Latin American capital of fine dining, offering high-end international restaurants and refined regional options created by renowned Brazilian chefs, with establishments consistently appearing on lists such as The World's 50 Best Restaurants and the Michelin Guide. With excellent road infrastructure, it is also conveniently located near some of Brazil's best beaches.

Itacaré, Bahia: Whether on saltwater or freshwater beaches, the digital nomad or remote worker traveling through Brazil must stop in Itacaré, one of the most beautiful destinations on the Bahia coast, covered by the Atlantic Forest and boasting practically deserted beaches. There, the working traveler experiences the tranquility the region offers, where it's possible to explore the attractions on foot. The climate (warm year-round) is that of a small town with an infrastructure ideal for work.

Other up-and-coming destinations: Jericoacoara (CE), São Miguel do Gostoso (Rio Grande do Norte) and Búzios (Rio de Janeiro) stand out for their combination of sport, wellness and beach lifestyle.

According to The 2025 State of Digital Nomads survey, there are already 40 million professionals living according to this work model worldwide, with a projected growth to 60 million by 2030. The United States alone accounts for 18.1 million digital nomads, followed by the United Kingdom, Canada, Russia, and Germany as the main countries of origin.

The profile of digital nomads is highly skilled and has high purchasing power. The average age is 36, the majority are men (84%), and almost 90% hold a higher education degree. In terms of income, 69% earn between $50,000 and $250,000 annually, demonstrating the potential of this demographic to boost local economies, particularly in sectors such as tourism, housing, gastronomy, wellness, and exclusive experiences.

Source: Embratur.