Bogotá strengthens its position as a regional venue for corporate conferences

Bogotá continues to solidify its position as one of Latin America's most competitive destinations for congresses, conventions, and business meetings. According to the International Congress and Convention Association (ICCA) ranking, the city holds fifth place in the region for association meetings, which has increased the interest of Mexican companies seeking efficient and well-connected venues outside their country.

For the Mexican market, the Colombian capital represents a strategic alternative due to the availability of direct flights from various airports, competitive costs compared to other regional destinations, and a corporate environment prepared to serve professional organizers, associations, and multinationals.

Infrastructure aligned with the corporate traveler

The growth of the MICE segment in the city is due to a combination of key factors: air connectivity, urban mobility, culinary offerings, specialized hotel infrastructure, and a favorable cost-benefit ratio. In this context, the Grand Hyatt Bogotá positions itself as one of the main operational partners for hosting international events.

Gerald Ursulet, the establishment's manager, noted that direct flights from Mexico, along with the destination's competitiveness and urban logistics, have driven the increase in business meetings. He also emphasized that the city responds to the sector's current demands through sustainability, professional talent, and an institutional structure geared toward organizing corporate events.

Sustainability and operational capacity

The Grand Hyatt Bogotá was the first hotel in the country to obtain LEED Platinum certification, one of the highest international standards in sustainability, an attribute increasingly valued by companies with ESG policies.

Its main features include 374 rooms —51 of them suites—, event spaces exceeding 2,857 m², a main hall with capacity for up to 1,000 people and a location close to the Corferias-Ágora fair district and El Dorado International Airport, one of the main air connection centers in the region.

Business platform and impact measurement

The city accounts for approximately 27% of Colombia's gross domestic product and boasts a significant portion of the country's bilingual professional talent, strengthening its appeal as a venue for corporate, scientific, and professional gatherings. Furthermore, its convention bureau incorporates analytical tools such as economic impact calculators and unified data systems to measure the social and financial outcomes of events.

The combination of connectivity, skilled human capital, and specialized hotel infrastructure is positioning Bogotá as an increasingly attractive option for Mexican companies hosting meetings in Latin America. The Grand Hyatt Bogotá is one of the key operational partners in this growth process.