Marriott Bonvoy strengthens its presence at the IEB+ Argentina Open with exclusive experiences for its members

The Marriott Bonvoy travel program is participating as the Official Hotel of the IEB+ Argentina Open, the ATP 250 tournament held at the Buenos Aires Lawn Tennis Club in the Belgrano neighborhood. The brand focuses its presence on offering unique experiences for its members through initiatives linked to professional tennis and hospitality.

The tournament, which will take place from February 7 to 15, 2026, is one of the longest-running events on the regional calendar, having been part of the ATP Tour for 26 consecutive seasons. Throughout its history, it has featured prominent international players and Argentine stars, establishing itself as one of the premier sporting events of the Buenos Aires summer. The tournament is organized by Tennium, a company specializing in the tennis industry that develops tournaments, high-performance programs, and other sports-related projects.

The experience includes exclusive access to Club Tennium, a hospitality space for guests and program members. It offers dining options and relaxation areas, allowing participants to follow the competition in a comfortable environment. 

Source: Travel2latam 

The agreement aims to integrate travel with sports entertainment, linking stays at the chain's hotels with in-person experiences at the competition. In this way, the company strengthens its position in the experiential tourism segment, combining hotel services with access to international events, as part of its global strategy to partner with major sporting events and create offerings that go beyond mere accommodation. Through its benefits platform, members can access preferential hospitality, meet-and-greets with players, tennis clinics, and specially designed activities during the tournament.

Source: Travel2latam