Marriott Bonvoy, Marriott International's travel platform, announced its participation in the country's most iconic celebrations as the official hotel network of the Rio de Janeiro Carnival and a partner of the São Paulo Carnival. The partnership includes a comprehensive program of experiences, member benefits, and special events at the main venues of the festivities.
Rio de Janeiro's Carnival brings together more than a million people at the Sambadrome, while in São Paulo the celebration attracts some 230,000 in-person attendees and reaches an estimated audience of 82.5 million viewers during the season, with five nights of parades featuring 32 samba schools at the Sambódromo do Anhembi.
Through the Marriott Bonvoy Moments program, members can access VIP experiences during the Special Group parades and the Champions Parade in Rio de Janeiro, with accommodations at the JW Marriott Rio de Janeiro and Sheraton Grand Rio Hotel & Resort. In São Paulo, those who purchase the packages will have preferential access to the special parades on February 13 and 14, with stays at the W São Paulo and JW Marriott São Paulo.
The activation schedule includes the Rio Fan Fest between February 13 and 21, the main parades from February 15 to 17, and the Champions Parade on the 21st. In addition, members will have VIP access to technical rehearsals and a dinner linked to the raffle for the judges' booth, organized at one of the chain's properties.
The initiative seeks to integrate the cultural experience of Carnival with the brand's hospitality offering, providing preferential access and exclusive activities for travelers during one of the world's most renowned celebrations.