You Will See: the new campaign from Marca Chile

This is confirmed by the 2025 results of the Anholt Nation Brands Index (NBI), one of the most relevant studies on place branding, where the country ranked 35th out of 50 nations evaluated, climbing three positions compared to the previous year and consolidating the greatest reputational progress in Latin America over the last two years. This result not only reflects a sustained improvement but also an image that gains greater depth, anchored in experiences, connections, and attributes that spark interest and a sense of connection with international audiences.

That is precisely the starting point of “You Will See,” the new international campaign from Marca Chile. Under the premise of “You will see it,” it proposes a way to discover the country through concrete facts, its diversity, and its vision for the future. 

Through a visual and emotional narrative, the campaign amplifies what distinguishes Chile in the global perception today, presenting it as an active country committed to providing solutions in key areas such as energy, innovation, science, culture and human talent, and reflecting the daily work of Marca Chile to build an authentic, close and real-life country image.

Source: Marca Chile.