Mexico: Top 4 worldwide for longest stays

Mexican guests decided to stay longer and make their reservations further in advance in 2025, consolidating Mexicans traveling within the country as the main driver of reservations for the national hotel industry, according to new data from SiteMinder, the world's leading guest acquisition and revenue generation platform.

SiteMinder's Hotel Booking Trends report, based on more than 130 million hotel bookings, revealed that domestic guests accounted for 55.64% of total hotel check-ins in Mexico in 2025, up from 53.52% in 2024, an increase of 2.12 percentage points that positions Mexico among the markets where domestic tourism gained the most ground globally.

This data not only confirms the current importance of domestic tourism but also anticipates that the trend will continue. According to SiteMinder's Changing Traveller Report 2026, which is based on travel intention surveys for this year, 7 out of 10 Mexican travelers plan to include trips within the country in their plans for this year, motivated by the desire to have valuable experiences closer to home and greater flexibility.

Mexico also stood out in 2025 for the length of stays. The country ranked 4th globally in multi-night bookings, with 37% of stays being two nights or more, placing it only behind Colombia (43%), Portugal (42%), and Spain (39%).

These longer stays coincided with stable room rates throughout the year. The average daily rate in Mexico remained at $218.90 USD, while December solidified its position as the most profitable month of the year, reaching $265.92 USD. Booking patterns also became more predictable, with the average booking lead time extending to 28.48 days, marking the fourth consecutive year of growth.

Alfredo Rodríguez, country manager of SiteMinder in Mexico, says that the data reflects an important evolution in the country's travel patterns.

“Mexican travelers are redefining domestic tourism, choosing destinations within their own country not as an alternative, but as their first choice for getaways. What is especially valuable for hotels is that these guests are booking longer stays and further in advance, generating more predictable revenue streams. Hotels that capitalize on these patterns through early booking incentives that reward planning, as well as strategies to offer additional experiences to those willing to spend more, will be able to generate higher revenues in 2026.”

An analysis of reservation patterns in Mexico during 2025 reveals that:

December solidified its position as the peak month, with a more balanced seasonality: In 2025, an adjustment in seasonality was observed. December (9.49% of annual arrivals) surpassed March (9.45%) as the month with the highest hotel activity. Furthermore, demand was more evenly distributed throughout the year, reducing the concentration in the high season (9.80% in 2024), suggesting greater stability for the industry.

Price stability by day of the week:

Hotels in Mexico maintained fairly stable prices throughout the week. Friday was the most expensive day, with an average rate of $232.07 USD, while Tuesday was the cheapest, at $209.46 USD. The difference between the two days was only $23 USD, much smaller than in more dynamic markets like Ireland, where the variation reaches $87 USD, or the United States, with a difference of $63 USD.

The 12 channels that concentrated bookings in 2025:
The SiteMinder report also identified the 12 booking sources that generated the most revenue for hotels in Mexico in 2025:

Expedia Group

Booking.com

Hotel websites (direct bookings)

Despegar.com

Hotel beds

PriceTravel

Airbnb

World2Meet

Agoda

WebBeds

Global Distribution Systems (GDS)

Keytel

SiteMinder's annual Hotel Booking Trends report is the industry's most comprehensive and authoritative analysis of hotel bookings, examining booking behavior in 20 of the world's leading tourist destinations. It is powered by SiteMinder's platform, which serves more than 50,000 hotels and processes over 250 million room nights and more than US$55 billion in revenue for its hotel clients each year.

Fuente:  Latam Intersect PR.