Pricetravel Holding accelerates its regional expansion and redefines tourism distribution with AI and advanced technology

The fair represents a strategic platform to strengthen commercial alliances, expand the tourism inventory and generate new business opportunities in the region.

In this context, the company will implement a growth-oriented agenda with a delegation of more than 40 executives who will hold over 500 meetings with hotel chains, airlines, travel agencies, wholesalers, and tourism promotion organizations. The delegation will be headed by Jorge Restrepo, CEO; Rafael Durand, COO; Juan Socas, CCO; and Juan Diego Zapata, General Manager in Colombia.

Participation in ANATO 2026 is part of PriceTravel Holding's regional strategy to strengthen its comprehensive distribution model, which connects tourism providers with B2C, B2B and B2B2C sales channels.

With over 25 years of experience, the company has developed one of the most robust distribution ecosystems in the sector, marketing more than 500,000 travel products and distributing its offerings in over 180 source markets, with a strong presence in Latin America, the Caribbean, the United States, and Europe. Its portfolio integrates international hotel chains, independent hotels, airlines, transfers, dynamic packages, and complementary services, allowing business partners and travelers to access a diverse, competitive offering adaptable to multiple consumer profiles.

The double-digit growth recorded at the close of 2025 has been supported by sustained investment in technological innovation and digital development. PriceTravel Holding is currently driving AI-powered solutions that optimize the search and booking experience by processing complex searches in milliseconds, automating comparisons, providing personalized recommendations, and using intelligent systems that learn from continuous feedback to improve the accuracy and speed of suggestions. These capabilities strengthen the connection between supply and demand, increase sales conversion rates, and enhance the user experience.

At ANATO 2026, the company will participate with its various business units: PriceTravel.com and TiquetesBaratos.com, aimed at the end consumer; PriceAgencies, with more than 16,000 affiliated agencies in Colombia, Mexico, Peru, and the United States; Connect, its B2B hotel distribution platform using API/XML integrations; and PriceAffiliates, a B2B2C unit that provides booking engines to more than 300 companies. This ecosystem integrates technology, content, and specialized service, allowing suppliers and strategic partners to maximize their commercial reach.

Colombia continues to solidify its position as one of the company's most dynamic markets. Its presence at ANATO reaffirms its commitment to tourism development and the strengthening of strategic alliances in the region.

“Being present at ANATO is key to continuing to drive our growth in Colombia and the region. We arrive with a more robust portfolio and technology that allows us to offer more efficient, personalized, and high-value experiences for our partners and travelers,” said Juan Diego Zapata, General Manager in Colombia of PriceTravel Holding.

In 2026, PriceTravel Holding celebrates 25 years of operation, consolidating a model that has evolved from traditional distribution to a global technology ecosystem focused on connectivity, efficiency, and personalization. During this period, the company has strengthened its regional presence and technological infrastructure to respond to an increasingly digital traveler and business partners who demand greater integration, speed, and competitiveness.

Looking ahead to this new phase, the group projects sustained expansion in strategic Latin American markets and the strengthening of technological integrations with global providers, promoting solutions based on artificial intelligence and automation that optimize the experience of users, agencies, and business partners.

“Celebrating 25 years represents PriceTravel Holding’s evolution into a technological ecosystem that more intelligently connects global tourism supply with regional demand. Today, our focus is on continuing to innovate, strengthening personalization through artificial intelligence, and expanding our presence in strategic markets to generate greater value for our partners and travelers,” said Jorge Restrepo, CEO of PriceTravel Holding.

With a vision focused on innovation and sustainable expansion, PriceTravel Holding reaffirms its commitment to continue connecting the global tourism supply with regional demand, contributing to the growth of the industry and the economic development of tourism in Latin America.

Fuente: PriceTravel Holding.