Marriott Bonvoy, Marriott International's award-winning travel platform, announced its participation in Brazil's two most iconic carnivals as the Official Hotel Chain of the Rio de Janeiro Carnival and official partner of the São Paulo Carnival. Through this partnership, the brand offered a comprehensive program of exclusive experiences, member benefits, and special activations at the main stages of the celebration.
The Rio de Janeiro Carnival was a global cultural phenomenon that brought together more than a million people at the Sambadrome. In São Paulo, the city's biggest celebration attracted around 230,000 in-person participants and reached more than 82.5 million people throughout the season, with five nights of parades featuring 32 samba schools at the iconic Anhembi Sambadrome.
As part of the Marriott Bonvoy Moments program, members were able to access VIP experiences during the Special Group parades and the Champions' Parade in Rio de Janeiro, with accommodations at the JW Marriott Rio de Janeiro and the Sheraton Grand Rio Hotel & Resort. In São Paulo, members who purchased Moments packages had privileged access to the special parades on February 13th and 14th, with accommodations at the W São Paulo and the JW Marriott Hotel São Paulo, respectively.
The activation calendar included the Rio Fan Fest (February 13-21), the Special Group parades (February 15-17), and the Champions' Parade (February 21). In addition, Marriott Bonvoy members had VIP access to the technical rehearsals and the jury booth drawing dinner, held at one of the Marriott properties.
Marriott Bonvoy connects travelers with the people, destinations, and experiences they love through a portfolio of more than 30 brands and thousands of properties worldwide. Membership is free and allows members to earn and redeem points for stays, experiences, and other benefits. To learn more or download the app, interested parties could visit marriottbonvoy.com.
Fonte: Marriott Bonvoy.