Royal Caribbean anticipates key announcements ahead of the Anato Tourism Showcase

As part of the events leading up to the Anato Tourism Showcase, Royal Caribbean brought together strategic partners and media at Cumbia House to share updates on its expansion in the region. There, Itzel Valdés, Vice President of Sales for Latin America and the Caribbean, detailed the cruise line's next steps and its expectations for the Colombian market.

What is the event they are holding at Cumbia House about?

This is the first time we've held an event like this to formally launch our new marketing campaign, It's Big Time . We want to show that Royal Caribbean is coming in big, with major announcements and surprises. It's not just a gathering for our travel partners , but also an opportunity to introduce our product to new cruisers in the Colombian market.

—What new developments are standing out for Colombia and the region?

We are currently wrapping up the season with Serenade of the Seas and continuing with Grandeur of the Seas . In addition, today we officially announced the arrival of Legend of the Seas . We also shared updates on our private destinations: in 2026, the Royal Beach Club in Santorini will open—a major reveal—joining what has already been announced in Cozumel and Perfect Day Mexico, slated for 2027. At the end of 2025, we will inaugurate our first destination in this portfolio in Nassau, on Paradise Island, and we continue to expand under the Big Time concept .

—On the eve of such a relevant event as the Anato Showcase, what are the expectations?

We continue to invest heavily in the Latin American market. We're seeing more and more cruise passengers sailing, which is positive for both the destinations and the development of the product in the region. Our goal is to offer vacations with high standards of service and consistency. We are a cruise line that is committed to technology, innovation, and multigenerational experiences. Every year we bring something new and set trends within the industry.