Sabre will present its agentic AI in production at ITB Berlin 2026

Sabre Corporation (NASDAQ: SABR), a global leader in travel technology, will return to ITB Berlin 2026 with an expanded presence across two exhibition spaces. With more than 70 AI products in development, many of which are already live and generating revenue for customers, Sabre will demonstrate how agentic AI, advanced travel retail capabilities, and unified multi-source content enable agencies, airlines, hotels, and tour operators to operate with greater speed, accuracy, and confidence. Visitors will see how Sabre Mosaic Marketplace creates a more flexible travel environment, giving partners greater agility to modernize their businesses.

Conference sessions at ITB Berlin 2026
▪ Chinmai Sharma, Senior Vice President of Accommodation, Land and Sea Transport, will participate in Executive Forecast 2026: What Really Matters in Travel Tech Now, where he will share his vision on the major technological changes that will shape the coming year and how agencies and suppliers can turn them into an operational advantage. (March 3, 11:00–11:30, Hall 6.1, eTravel Stage)

▪ Garry Wiseman, Director of Product and Technology, will speak at The Industry View: How Travel Will Become AI Native. He will discuss how agent commerce, data-driven retail, and AI-ready infrastructures are transforming the way travel organizations compete and engage with their customers. (March 3, 11:25–12:05, Hall 7.1a, Orange Stage)

▪ Garry Wiseman will also participate in the panel GDS in Transition: New Models in Global Distribution, which will address the evolution of global distribution models, the shift towards retail-oriented platforms, and the role of AI-supported workflows. (March 3, 1:00–1:45 p.m., Hall 7.1b, Blue Stage)

▪ Brad Johnson, Vice President of Product Management, will participate in "Is Traveltech Ready for AI? How to Feed the Artificial Agents." He will discuss the technical infrastructure needed for AI-native travel systems, including structured data, high-performance APIs, and intelligent care and service flows. (March 5, 4:10–4:50 p.m., Hall 6.1, eTravel Stage)

Sabre at ITB 2026 – Two dedicated spaces
▪ Hall 5.1, Stand 106: Brand exhibition, meetings and product demonstrations

Sabre's booth in Hall 5.1 will showcase the capabilities of its marketplace, including
multi-source content integration, streamlined workflows for agencies, and modular solutions for travel retailers. The space will feature two demo stations covering agency workflows, accommodation and media tools, Developer Hub capabilities, Traveller Concierge, and Agency Concierge.

▪ Hall 6, Stand 325: AI Leadership and Learning Experience.
Hall 6 will host Sabre's Agentic Bar, a guided, self-paced learning environment based on the company's Agentic U program. This space helps attendees understand how agentic AI works in practical travel industry scenarios. The area includes AI-focused zones for developers, AI in action, and getting started with AI. Attendees can explore demonstrations, visual walkthroughs, and curated resources showcasing real-world operational value in travel sales and management.

Source: Sabre.