Royal Caribbean International launched its “It's Big Time” campaign in Colombia and previewed new developments for 2026 and 2027
The shipping company chose Cumbia House as the venue to bring together its strategic partners and announce advancements in its portfolio of ships and private destinations, on the eve of ANATO
As part of the activities leading up to the ANATO Tourism Showcase, Travel2latam spoke with Itzel Valdés, representative of Royal Caribbean, during an event held at Cumbia House, where the company presented its new marketing campaign and previewed important announcements for the Latin American market.
Itzel, what is the event you are holding at Cumbia House about?
—This is the first time Royal Caribbean has held an event of this kind in Colombia, not only to launch our new marketing campaign, “It’s Big Time,” but also to announce exciting new features and surprises. We want to share them with our travel partners and, at the same time, attract new cruisers to the Colombian market.
What does “It’s Big Time” mean for the company?
—It's our way of saying that Royal Caribbean is coming in big. We're a cruise line committed to constant innovation, multigenerational experiences, and setting trends in the industry. Every year we present something new and unique, always backed by technology, consistent service, and cutting-edge offerings.
What new features stood out during the presentation?
—In addition to strengthening our existing presence in the region, we confirmed the arrival of the new Legend of the Seas and shared updates on our portfolio of private destinations. In 2026, we will open Royal Beach Club in Santorini, a surprising announcement given our previous announcements of the Beach Club in Cozumel and Perfect Day Mexico for 2027.
We are also continuing to strengthen our offering following the recent opening, at the end of 2025, of our first Royal Beach Club in Nassau, on Paradise Island.
How would you describe Royal Caribbean's commitment to the Latin American market?
—We continue to invest heavily in Latin America. We're seeing more and more cruise passengers sailing from the region, which is very positive for both the destinations and the growth of the product. Our goal is to offer the best vacations, with consistent service and experiences that truly make a difference.
What are your expectations in the lead-up to ANATO?
—They are very high. Colombia is a strategic market, and these types of actions strengthen our relationship with our business partners. We want to continue growing our market share, attract new travelers, and consolidate Royal Caribbean as the leading choice for those seeking a truly luxurious vacation.