Universal is making a strong commitment to Latin America and is consolidating Epic Universe as its main driving force

What are their goals and expectations for returning to the Tourism Showcase?

Since returning from the pandemic, we've come every year, and for us, this is one of the strongest trade shows in Latin America, especially because of its proximity to Central America. Here we see markets we sometimes don't reach directly, like Panama or Costa Rica, as well as different regions of Colombia.

Last year we came with great anticipation for the opening of Epic Universe, and today we can say that Epic has transformed the destination forever. Now we are a destination where you have to plan a full week's vacation to enjoy our four parks, dedicate at least four days to the parks, and stay in our hotels, which cater to all budgets and needs.

We're here to continue promoting Orlando, Florida, as a destination, and we're very pleased with last year's results. Latin America is coming on strong, and the numbers are very positive.

If you had to highlight two or three new things that everyone should know about, what would they be?

Epic Universe continues to be the biggest new attraction. Many people who didn't go last year because it was a new park will definitely visit it this year.

In addition, Fast & Furious: Hollywood Drift, a new roller coaster being built on the site of the former Hollywood Rip Ride Rockit, is set to open in 2027. That same attraction opens this year at Universal Studios Hollywood and will later arrive in Orlando.

This year we also have the added boost of the World Cup, which represents a great opportunity for those traveling to the United States for the games and wanting to add several days of fun in the parks.

Will there be special promotions during the World Cup?

These aren't specific World Cup promotions, but we do have current offers. In the hotel sector, we're offering up to $300 in room credit at select hotels for reservations made between February and April. This credit can be used for food and beverages within the hotel, which is a great benefit for guests.

Regarding tickets, this year we have the All Parks ticket, which allows access for 14 days. Although in markets like Mexico or Colombia this may seem like a long time, from the third day onwards it becomes very affordable and offers enormous flexibility: you can enter all four of our parks—Universal Studios Florida, Islands of Adventure, Epic Universe, and Volcano Bay—every day and visit as many times as you like.

This reduces frustration if you can't get on an attraction due to waiting times, as you can come back another day.

Is that ticket also intended for the local market?

It's a ticket primarily aimed at international markets and isn't sold at the box office. It's designed specifically for countries like Brazil or Argentina, where travelers tend to take longer vacations.

For markets closer to the United States there are other options, although All Parks can also work very well due to its price-benefit ratio.

What is the promotional schedule for this year?

After ANATO, we held our U&U event, where we brought together travel agents for training. We then continued in Mexico with EBTU and with new editions of U&U in Mexico City, Monterrey, and Guadalajara.

We'll be in Buenos Aires and other cities in the region soon. All dates are announced on our social media channels for agents, under the Universal Partners Latino account.