Assist Card projects a 2026 focused on technology, cruises and corporate products

What are your expectations and goals for this edition of ANATO?

We are very happy to be back at ANATO. If we count, we've participated in 40 of the 45 editions, so it's a strategic event for us.

We closed out a very good 2025 across the region. Mexico, Brazil, and Argentina had particularly strong performances, driven by robust growth in outbound tourism. In 2026, we're starting with a more normalized dynamic in Argentina, but Brazil and Mexico remain very strong, and Colombia began the year with higher growth than last year. We are optimistic.

What new products are they presenting at the fair?

Our main focus is on product. We strongly emphasize the concept of travel protected. Although it may seem obvious, there are still travelers who go out without coverage, and based on our experience—we provide around 200,000 assistance services a year—we know everything that can happen.

We are strengthening coverage, especially the pre-existing conditions add-on, which we developed some years ago and which today has a very strong adoption in several markets, especially from a certain age.

We are also consolidating telemedicine. We started working on it in 2016-2017, but the real leap forward came last year, thanks to the widespread adoption of digital prescriptions and a post-pandemic cultural shift. Today, a traveler can have a medical consultation in less than five minutes via the app, avoiding unnecessary trips to clinics, which is crucial, especially for short trips.

We continue to invest heavily in the digital channel, but without losing the human element, which is fundamental in more complex cases or when dealing with minors.

What developments are coming in the next few months?

We are working on strengthening the corporate product and improving coverage related to cancellation, which is an increasingly relevant aspect in travel planning today.

From a technological standpoint, we are moving forward with artificial intelligence initiatives aimed at improving the customer experience: simplifying information, explaining product conditions, and optimizing processes. The idea is to apply technology where it truly adds value.

In a context of flight cancellations and baggage problems, how does that impact assistance?

The baggage issue has improved compared to the years following the pandemic, when there was a severe crisis due to a lack of staff at airports, but it is still not resolved.

This is a key focus for us. We have an exclusive partnership with a company specializing in luggage tracking, and that service is included in our products. Furthermore, we're working to optimize the customer journey within the app to simplify the process of handling these cases.

The cruise segment is experiencing strong growth. What recommendations do you have in this context?

It's crucial to understand that cruise ships operate under a different medical protocol. While basic services are available onboard, complex medical situations may require evacuation or treatment at the nearest port.

We offer specific products for cruises. In some cases, we work with certain cruise lines on a cashless basis; in others, if the passenger has to pay for medical expenses, we have expedited reimbursement processes.

In general, coverage is structured around four main pillars: health, baggage, flights, and cancellation. From there, we tailor it according to the type of trip and destination. In the case of cruises, adequate coverage is especially important due to the unique characteristics of the environment.

In short, what is the message for the traveler in a year with major events and high mobility?

No one should leave their home without adequate protection. We see complex situations daily that reinforce this conviction. Our job is to continue improving our products so that travelers can focus on enjoying their experience, knowing they are protected.