EM Hotels is committed to boutique luxury and international expansion

—What are your expectations for ANATO?

Being present at ANATO is a vote of confidence in tourism in Colombia. EM Hotels is a Colombian chain with over 30 years of national and international presence, and we're coming with a new product offering, such as the Bertas Collection, as well as a diverse culinary experience.

We bring our experience, our way of doing things and, above all, a friendly and personal approach to travel agencies and strategic partners, who are the ones who connect our products with the end customer.

—What are the main new developments in properties?

We are introducing Bertas Collection, a luxury boutique hotel with seven rooms, located in Bocagrande, Cartagena. The project includes three distinct culinary offerings:

MADO, specializing in Asian cuisine.

SESI, inspired by the European cafe concept with influences from London and Paris.

From Cádiz, with a focus on Mediterranean cuisine.

In addition, we launched our new integration platform for travel agents, Agent M, along with connection tools through Omnibees and Siteminder, which facilitate marketing and access to inventory.

—What goals were set for 2026?

Our main objective is to meet commercial budgets, both in sales and market penetration, reaching new niches.

But above all, we want to grow our operations, both domestically and internationally. This is a challenging year, where growth will be the company's guiding principle.

—Which source markets are strategic?

The United States is our main market, especially due to air connectivity to Colombia. However, Latin American and Central American countries are also key.

Peru, Chile, Argentina, Brazil, Mexico, Costa Rica, and Ecuador are important markets for us, where we maintain an active presence and constant monitoring throughout the year.

—Are there plans for new properties?

Yes, we are in negotiations for new operations in major Colombian cities and we also plan to expand internationally. We will have concrete news about new openings in the coming months.

—How do you work in the MICE segment?

The MICE segment is an area we are developing and strengthening. Traditionally, we have been recognized as a vacation chain focused on families and couples, but we are structuring a department specializing in groups, events, and conventions.

We already have specific advice to consolidate this unit and expand our offering to this segment.

—What is EM Hotels' main differentiator in a competitive market like Colombia?

The human factor. Warmth and friendliness are part of our DNA and are something that guests truly perceive and value.

In addition, we have a strong commitment to innovation and technology. We have robust platforms that facilitate both operations and marketing, supported by intelligent tools for customer service.

In short, our differentiator is a personal touch backed by technology and innovation.