Sandals & Beaches reinforces its commitment to Latin America and presents new products at ANATO

What are your goals for this year at ANATO?

We're coming with a lot of energy and a strengthened regional team to share all the latest news from the brand. ANATO is a key event for reconnecting with travel agents, tour operators, and strategic partners from across Latin America. Maintaining this close relationship with the trade is essential for us, as is continuing to position our offerings in both the adults-only and family segments.

What are the main new features they are presenting?

One of the biggest announcements is the opening in March of the new Treasure Beach Village at Beaches Turks & Caicos, one of the most sought-after resorts in the Latin American market. This new section features innovative room categories, spaces closer to the sea, and a revamped experience within the all-inclusive luxury concept for families.

At Beaches, both children and parents will find their ideal space. We offer more than 20 dining options, private in-room experiences, and activities designed for all ages, including appearances by Sesame Street characters, brand ambassadors.

In addition, we continue to promote our newest destination, Sandals Saint Vincent, which has raised the standard of Caribbean luxury with new categories of suites and two-level overwater bungalows, including water taxi transfers.

Beaches is known for its family-friendly approach. What sets it apart?

The complete and personalized experience. At Beaches Resorts we offer a water park, age-appropriate programs, and exclusive spaces for teenagers, such as nightclubs with dedicated hours just for them.

The Kids Camp team is certified by the International Nanny Association and trained to care for children on the autism spectrum. This allows parents to travel with peace of mind, knowing their children receive professional, inclusive, and personalized care at all times.

The experience is designed so that each family member can enjoy their vacation in their own way, while adults also find moments of relaxation, even in the spa.

Many guests return year after year. How do you manage guest loyalty?

Loyalty is one of our greatest sources of pride. We have guests who started traveling as couples to Sandals Resorts, then celebrated their wedding or honeymoon here, and years later return with their children to Beaches. We have a strong loyalty program and a community of guests who choose the brand as part of their life story.

Since 1981 we have constantly evolved, pioneering concepts within the luxury all-inclusive, such as the poolside bar and the personalized butler service that anticipates the guest's preferences.

Service is one of our key differentiators. How do you build that standard?

Training is key. When someone joins the company, not only are their skills assessed, but also their growth potential. The company promotes internal development and ongoing training.

I myself started 16 years ago in another area and grew within the organization until I became regional director. That culture of growth is repeated in many cases within the company.

I always explain that price is what you pay, but value is what you receive. At our resorts, guests enjoy premium beverages, world-class cuisine, complimentary water and land sports, personalized service, and an exceptional Caribbean setting. That value is built by our team.

After so many years in the industry, what does this job mean to you?

It's a passion. Our mission is to remind people that the world is full of wonderful places to discover. Traveling is about celebrating life, disconnecting, reconnecting with family, and creating memories.

Being part of that experience and accompanying travel agents and travelers in that process is a true blessing.