Volaris celebrates 20 years, redesigning the uniforms of its Ambassadors and giving new life to the old ones with a circular economy model

As part of its 20th anniversary, Volaris unveiled the redesigned uniforms for its Ambassadors: a collection that marks the beginning of a new era for the airline, where contemporary design, functionality and sustainability converge.

The proposal was developed by Mexican designer Mariana Luna, in collaboration with students from the Design program at the Ibero-American University, who contributed fresh ideas and creative solutions specifically designed for the dynamism of working on land and on board.

The project also incorporates the talent of Mexican architect and designer Eduardo Terrazas, a leading figure in contemporary art and creator of the iconic logo for the 1968 Mexico City Olympic Games. Terrazas designed the scarves and ties in the collection, pieces that incorporate his distinctive graphic style.

A design inspired by the “Cosmos”: a tribute to geometry, order, and the invisible forces that enable flight. This vision resonates with the values ​​that have defined Volaris since its founding: precision, harmony, and constant movement.

Under the premise “We create strokes that connect,” the new uniforms symbolize the routes that unite people, destinations, and experiences through each stroke of the artist. Each piece projects a modern image, consistent with the airline's innovative spirit and the key role of its Ambassadors as brand representatives.

“At Volaris, every detail counts. These uniforms represent our understanding of flight: an experience that combines precision and emotion, connects people, and reflects the energy of an airline in constant motion,” said Enrique Beltranena, CEO and Founder of Volaris.

Beltranena recalled the beginnings: “We literally went out to buy black suits so our crew could fly the next day. Then we designed uniforms that broke the mold and spoke of Mexico with pride. Those uniforms that have been with us until today will begin a new life.”

Circular economy: a second life for uniforms

As part of this evolution, Volaris will implement a circular economy program to transform current uniforms into passport holders and travel toiletry bags that will be available to customers in various destinations.

The garments will undergo textile recycling processes and will then be crafted in collaboration with artisan communities in Oaxaca, integrating traditional techniques and cultural heritage into the final products. This model aims to reduce waste, promote responsible consumption, and generate economic opportunities in local communities.