Mirai launches its AI Infrastructure with a native conversational booking engine

Mirai, a company specializing in hotel technology to boost direct sales, presents Mirai AI Infrastructure , its new conversational and agentic infrastructure for hotel distribution. 

Designed to enable hotels to answer questions, resolve doubts, provide quotes, and complete bookings natively within a conversation, whether through existing conversational channels (chat, email, WhatsApp, phone) or new AI assistants (ChatGPT, Claude, Gemini, etc.). All of this is achieved without redirecting the user to the website and while maintaining secure payment through the booking engine's transactional environment.

This launch marks a paradigm shift in the relationship between hotels and guests. For years, direct sales have relied on a single interface: the website, with its screens, forms, and navigation flows. With Mirai AI Infrastructure, the booking process can begin in the most natural way for any traveler: with a question. And now it can also be completed right there, within the conversation itself.

It's not about adding a layer of AI, functionality, or product on top of an existing system. Mirai has completely redesigned the architecture that underpins sales. 

Direct so that conversation is not an add-on, but a new transactional interface. The result is a unified infrastructure where content, business rules, inventory, and conversational intelligence all work on the same operating core.

Mirai AI Infrastructure integrates five fundamental pieces:

• Evolved booking engine , ready to operate in natural language and close bookings within the conversation.
• Knowledge , the master database that organizes and structures hotel information as the single source of truth, and ensures that responses are consistent and uniform across all channels.
• Sarai , the conversational intelligence that responds, recommends, quotes and completes the booking by operating in conversational channels.
• Lobbying , the governance of the infrastructure for traceability, analytics and human intervention when it adds value.
• MCP (Model Context Protocol) , the connectivity layer that allows connection with external AI assistants and agents.

Thanks to this infrastructure, the hotel can offer a consistent experience across all its conversational channels, with the same information, inventory, and business rules that already govern its booking engine. Conversations thus cease to be a separate aspect of operations and become an integral part of the direct sales system itself.

Mirai AI Infrastructure is also designed to allow users to interact with assistants like ChatGPT, Gemini, or Claude for inspiration, comparison, and booking. Through a native MCP server, Mirai's infrastructure enables the controlled display of structured content, availability, rates, and real-world booking, modification, and cancellation functions, without relying on third parties to navigate or interpret the hotel's website.

With this launch, Mirai is not presenting an isolated tool, but a new direct sales infrastructure prepared for the conversational and agentic era. 

A single stack, a single transactional core, and a single technology partner enable hotels to participate in the new AI environment without losing control, consistency, or direct sales. This technology automates processes while enhancing the human element of the team, creating a much stronger partnership.

In the words of Pablo Delgado, CEO America at Mirai : “With Mirai AI Infrastructure, the booking engine ceases to be a static destination and becomes a capability that lives wherever the customer is. Conversation becomes the new interface. This represents a complete re-architecture of hotel distribution, where the customer can ask questions, request quotes, and finalize bookings natively within the conversation.”

Interactions are no longer limited to the web: they can occur and end directly on WhatsApp, Instagram, phone, email, the hotel's own chat, or external AI assistants like ChatGPT.

By enabling a truly agentic infrastructure, the hotel regains the ability to lead the guest relationship across all channels, with complete transparency and while maintaining control of direct sales, without ceding ground to intermediaries. Furthermore, by intelligently automating a large portion of interactions, human teams can focus on higher value-added tasks, generating greater operational efficiency and new incremental sales opportunities.

Source: Mirai