INFUETUR promoted the summer offer of the End of the World at ITB Berlin 2026

At the ITB Berlin 2026 International Tourism Fair, the Fuegian Institute of Tourism (INFUETUR) was part of the Argentine delegation participating in one of the world's most important tourism events. During the fair, the organization promoted the offerings of the "End of the World" destination, with a particular focus on travelers interested in adventure tourism and with a high-spending profile.

As part of the promotional agenda, the team participated in the Visit Argentina workshop in Frankfurt, organized by the National Institute for Tourism Promotion (INPROTUR). There, the strategic guidelines for boosting inbound tourism were presented, and training sessions were held exclusively for tour operators.

“The calls were purely from operators, so we were able to present new products and the destination's comprehensive offer,” explained Patricio Masa, Head of Marketing at the Fuegian Institute of Tourism.

During ITB Berlin, activity was primarily concentrated at the Argentina stand, where INFUETUR shared space with companies that market the destination, such as Tiempo Libre Viajes, Antarpply Expeditions, Tremun Hoteles, and Destinos Australes Patagonia. In this context, meetings were held with tour operators and industry associations to present new nature-based experiences and strengthen business contacts established in previous initiatives.

In addition, the delegation participated in a workshop in Amsterdam, where a general presentation about Argentina was given, highlighting the summer offerings of the End of the World and Antarctica. During this time, more than ten meetings were held with media outlets and tour operators from the Netherlands.

“There was great interest in Antarctica and in the natural beauty of Tierra del Fuego. We were able to introduce new products that complement the offerings already marketed by tour operators,” Masa noted.

Among the promoted experiences were activities designed for travelers with short stays, such as the reopening of Cerro Martial and its activities, kayaking in the bay of Ushuaia or helicopter flights, options that allow extending the stay of passengers who visit the region on itineraries linked to Antarctica or the Fuegian channels.

For travelers with more time available, proposals were also presented such as expeditions to the Mitre Peninsula or full-day excursions to Puerto Almanza and Cabo San Pablo.

Finally, Masa highlighted that participation in these promotional activities was very positive for continuing to strengthen the destination's presence in strategic markets.

“We continue to position the End of the World destination brand, focusing on attracting adventure travelers with a high consumption profile, who seek exclusive experiences and generate a direct economic impact on local service providers,” he concluded.

During the meetings, INPROTUR also held raffles with products from the participating companies, reinforcing the joint work of promoting the destination in international markets.