TIJE Travel Tech Group is boosting its technological ecosystem for travel agencies and companies

The travel industry is undergoing a silent transformation. Behind every booking, every itinerary, and every service used by a traveler today lies an increasingly complex technological network that connects users, suppliers, agencies, and platforms in real time.

In this context, companies in the sector no longer compete solely by offering more destinations or better prices, but also by developing tools capable of simplifying operations and improving the travel experience. This is where technology begins to become a strategic differentiator.

In this context operates TIJE Travel Tech Group, a company that in more than two decades has evolved from a travel agency to a comprehensive provider of technological solutions for the industry. Today, its offering combines proprietary digital development, service integration, and a working model that seeks to maintain the human element as a central part of the experience.

“Technology is at the heart of our company. We not only develop solutions for ourselves, but we also create technology for other companies in the sector, helping them improve their efficiency and customer service,” emphasizes Sebastián Falus, founder and CEO of the group.

Technological solutions for a market saturated with platforms

The growth of B2B tourism has brought with it a phenomenon that now challenges industry players: the proliferation of technological tools. According to a study by the global consulting firm ZS, more than 250 technology providers are currently competing to offer solutions to hotels and agencies, creating a highly fragmented market.

“Hoteliers, for example, are often overwhelmed by the constant influx of external technology providers competing to meet the complex needs of the transient B2B segment. Digital transformation, accelerated by innovations that emerged during the pandemic; the growing preference of travel managers for comprehensive technology interactions; and the increasing importance of small and medium-sized enterprises are putting pressure on hoteliers to either form alliances with key providers or develop their own solutions,” explains Lucas Klenk, CEO of E2E, TIJE’s innovation unit.

Faced with this complexity, the group's strategy aims to integrate tools and services within the same technological ecosystem.

A technological ecosystem for agencies

In recent years, TIJE Travel Tech Group has consolidated a structure that connects different specialized units at each stage of the journey. Today, the group includes companies such as Tije.com, GoTravelRes, GoTrenes, Safe Travel Assistance, Help and Care, and E2E Travel Solutions.

This structure allows users, as well as wholesale and retail travel agencies, to access a complete offering within the same operating environment, from transport bookings to travel assistance.

“Our technology not only allows us to integrate services, but also to enhance the capabilities of our partners in the sector,” says Falus.

One of the company's distinguishing features is that many of these tools were developed in-house. In 2010, the group created its own technology development center, incorporating programmers, designers, and systems integration specialists who work on platforms, search engines, and API developments that connect TIJE with global partners.

Synq Hotel Value: the latest addition

Within this technological strategy is the launch of Synq Hotel Value, a modular platform aimed at optimizing the marketing of hotels and trains in the B2B environment.

The solution allows agencies, groups, and wholesalers to manage their operations from a single customized system, with access to more than 800,000 hotel properties and the global inventory of more than 100 integrated suppliers.

“Synq Hotel Value was created so that our clients can multiply their potential: by synchronizing their own content with TIJE's inventory, adding efficiency, personalization and control in a single system,” explains Klenk.

Key features include a unified booking engine for hotels and trains, centralized management tools, automated administrative processes, and flexible payment options. The system also allows each client to operate with their own domain and visual design, reinforcing brand identity with their users.

The platform integrates with certified connectors such as Gimmonix and offers access to international rail tickets from operators such as Renfe, DB, Trenitalia, Eurostar and TGV with real-time issuance.

Constant innovation

Synq Hotel Value joins other solutions that TIJE Travel Tech Group already uses within its technology ecosystem. These include Gimmonix, which optimizes conversion rates for hotel bookings, and Whizar, a tool that re-evaluates airfares in real time to obtain more competitive prices.

Through E2E Travel Solutions, the group also develops modules for flights and hotels, railway management systems, traveler assistance platforms and a service called “Technological Discovery”, aimed at diagnosing and optimizing the digital experience of customers in the sector.

For Klenk, the speed of technological changes explains much of the transformation of tourism in recent years.

“We are living through a historic moment. Artificial intelligence allows us to anticipate travelers' preferences and automatically adapt offers, something unthinkable just a decade ago. Furthermore, innovations such as chatbots for immediate assistance and virtual reality for previewing destinations have reshaped how trips are planned and enjoyed,” he says.

Technology and proximity

Despite the strong technological commitment, the company insists that digital development does not replace the human dimension of the service.

An example of this philosophy can be seen in Safe Travel Assistance, the group's travel assistance unit, which combines digital tools with a direct care model.

“Innovation is key, but we never replace the human element. Every call we receive is answered by a real person, prepared to provide a quick and empathetic response. That contact makes all the difference compared to other, more impersonal services,” explains Jessica Migliorino, the unit's commercial manager.

The service operates with its own call centers under the Help & Care brand, allowing it to maintain direct control over the operation and quality of care.

“For us, passengers are not just a number, they are people, and every situation is treated with absolute importance,” Migliorino adds.

From B2B to the return to the end consumer

Following the pandemic and market evolution, the company strengthened its presence in the B2C market.

Within this framework, in March 2025, it officially launched Tije.com, a platform developed in partnership with StarNext that began by offering flight sales and plans to integrate hotels, cars, and insurance in the future.

“We want to connect people with the world in a more efficient, personalized, and accessible way. Tije.com is the gateway to a universe of services that we will continue to add in the coming months,” explains Falus.

A model based on integration

With a presence in Argentina, Chile and Uruguay, and plans to expand into other markets in the region, TIJE seeks to consolidate itself as an actor that combines its own technological development with the integration of tourism services.

In a market where more and more companies are competing with digital tools, the company is committed to showcasing its technological infrastructure as a competitive advantage, without losing sight of the fact that tourism remains, above all, a people-based activity.

As Klenk summarizes: “Tourism has become one of the industries where technological innovation is redefining every stage of the journey. Our response is to give agencies and wholesalers the opportunity to grow with more control, more efficiency, and more personalization in an increasingly demanding market.”