Civitatis strengthens its presence in Latin America with a new network of strategic hubs to lead the region
The company establishes operational centers in Mexico City, São Paulo, and Buenos Aires to boost its global expansion
Civitatis, the world's leading platform for guided tours and excursions in Spanish and Portuguese, has announced the implementation of a new operational architecture in Latin America. This ambitious reorganization responds to the region's consolidation as one of the fastest-growing tourism markets globally.
The company seeks to leverage record air connectivity across the continent and the rise of digital consumption to transform a historically fragmented sector into a more curated and structured offering of experiences. According to recent industry data*, the experiences market will grow at a compound annual growth rate of 8%, outpacing the overall tourism industry, whose growth is estimated at around 5%. In this context, Latin America is emerging as a key region, with an expansion rate comparable to that of Asian markets.
The company will operate through three strategic macro-hubs that will act as engines of regional growth: the Mexico hub, focused on the North and Central American markets; the Brazil hub, dedicated to the Portuguese-speaking market; and the Buenos Aires hub, from where the rest of South America will be managed.
“Latin America is our top strategic priority and the second fastest-growing tourism region in the world. Our new hub structure is designed to optimize operations, deepen partnerships, and expand our presence on the continent to create Perfect Memories for every traveler,” says Andrés Spitzer, CEO of Civitatis.
A unified structure for regional leadership.
This new structure is designed to manage a volume of business that already plays a key role in serving the 1.2 million travelers who book through Civitatis every month worldwide. With the goal of maintaining growth exceeding 30% by 2026, the new operational hubs will optimize activity in key markets.
To ensure the success of this implementation, the company has created a regional leadership team responsible for coordinating B2B business development and institutional relations from their respective operational centers. The team includes Juan Rossello, responsible for the Central and North American markets from Mexico; Alexandre Oliveira, leading the Brazil market; and Nicolás Posse, based in Buenos Aires and responsible for South America (excluding Brazil), guaranteeing a strategic presence and coordinated execution throughout the region.
Source: Civitatis