Volaris celebrates 20 years with new uniforms and a circular economy program

Volaris commemorated its twentieth anniversary with the presentation of a comprehensive redesign of its Ambassadors' uniforms, a collection that marks the beginning of a new stage for the company and that combines contemporary design, functionality and sustainability.

The proposal was developed by Mexican designer Mariana Luna in collaboration with students from the Design program at the Ibero-American University, who contributed new ideas and creative solutions designed for the dynamism of working on land and on board.

The project also incorporates the talent of Mexican architect and designer Eduardo Terrazas, a leading figure in contemporary art and creator of the iconic logo for the 1968 Mexico City Olympic Games. Terrazas was responsible for designing the scarves and ties in the collection, pieces that incorporate his distinctive graphic style.

The creative concept is inspired by “Cosmos,” a tribute to geometry, order, and the invisible forces that enable flight. This vision resonates with the values ​​that have defined Volaris since its founding: precision, harmony, and constant movement.

Under the premise “We create strokes that connect,” the new uniforms symbolize the routes that unite people, destinations, and experiences through each stroke of the artist. Each piece projects a modern image that reflects the airline's innovative spirit and the key role of its Ambassadors as brand representatives.

“At Volaris, every detail counts. These uniforms represent our understanding of flight: an experience that combines precision and emotion, connects people, and reflects the energy of an airline in constant motion,” said Enrique Beltranena, CEO and founder of the company.

Beltranena also recalled the airline's beginnings: “We literally went out to buy black suits so our crew could fly the next day. Then we designed uniforms that broke the mold and spoke of Mexico with pride. Those uniforms that have been with us until today will begin a new life.”

Circular economy: a second life for uniforms

As part of this evolution, Volaris will implement a circular economy program to transform current uniforms into passport holders and travel toiletry bags that will be available to customers in various destinations.

The garments will undergo textile recycling processes and then be crafted in collaboration with artisan communities in Oaxaca, integrating traditional techniques and cultural heritage into the final products. This model aims to reduce waste, promote responsible consumption, and generate new economic opportunities in local communities.