The Mexican Caribbean is strengthening its presence in Brazil and projects to double tourist arrivals by 2026

The Mexican Caribbean is strengthening its position in the Brazilian market through a comprehensive tourism promotion strategy that combines streamlined immigration procedures, improved air connectivity, and commercial initiatives. This initiative, spearheaded by the Quintana Roo government led by Mara Lezama Espinosa, aims to double the number of visitors from Brazil by 2026.

One of the key factors in this growth is the implementation of the electronic visa for Brazilian citizens, a tool that allows them to manage their entry authorization to Mexico entirely digitally, available 24 hours a day. This measure has revived the interest of airlines, travel agencies, and tour operators in the destination.

Industry promotion and response strategy

As part of this strategy, a tourism promotion event was held, bringing together more than 200 travel agents, along with representatives from airlines and tour operators that market the destination. Companies such as Aeroméxico, Gol, Azul, Avianca, and Copa Airlines participated, in addition to the main tour operators in the Brazilian market.

According to Bernardo Cueto Riestra, head of the Quintana Roo Tourism Secretariat, the sector's response was highly positive, highlighting the renewed interest in the destination following the simplification of entry requirements. During the meeting, recognition was also given to those who continued promoting the Mexican Caribbean even in the context of immigration restrictions.

Greater air connectivity

Among the most significant announcements, it was confirmed that Gol Airlines will resume its direct flight between Cancún and Brasilia starting June 20th, with three weekly flights and year-round service. This route, which previously operated seasonally, strengthens direct connectivity between the two countries.

Airlines such as Avianca and Copa Airlines are also considering expanding their operations to the Mexican Caribbean through connections via Panama and Colombia, which would increase the flow of Brazilian tourists to the destination.

Growth projections and future actions

The event also included the participation of the Mexican Consulate in São Paulo, whose representative highlighted the magnitude of the turnout, noting that an initiative of this kind had not been seen in more than four years.

The promotional strategy will continue with the participation of the Mexican Caribbean in the World Travel Market (WTM) Latin America fair, which will be held in São Paulo, with the aim of consolidating commercial ties with the Brazilian tourism sector.

In addition, an official visit by the President of Mexico, Claudia Sheinbaum Pardo, to Brazil is planned in the coming months, which could further strengthen bilateral relations.

According to industry data, the Mexican Caribbean received approximately 85,000 Brazilian tourists in 2025. By 2026, the goal is to at least double that figure, driven by improved air connectivity and the simplification of the immigration process through electronic visas.