Viaje Paraná boosts business tourism and strengthens Curitiba and Foz do Iguaçu as strategic hubs

Curitiba and Foz do Iguaçu concentrate investments and facilities capable of attracting major events, expanding the state’s presence in the national and international markets.

The state has been consolidating its position in the business tourism sector with actions aimed at promoting destinations ready to host corporate events, conferences, and trade fairs. The strategy includes participation in industry initiatives and engagement with market professionals, enhancing Paraná’s visibility.

A recent presentation aimed at travel agents and specialists highlighted the state’s potential, focusing on its structural capacity and the range of experiences complementary to corporate tourism.

Training and promotion strengthen the sector

Partnerships with tourism training institutions help expand the reach of information about Paraná’s destinations. Actions include online and in-person meetings, as well as the availability of content for professionals across the country.

These initiatives are part of an ongoing promotional calendar, which has already addressed themes such as gastronomy, regional itineraries, and natural attractions, reinforcing the state’s diversity.

Curitiba stands out for infrastructure and organization

The capital of Paraná positions itself as one of Brazil’s main destinations for events. With a wide network of venues, Curitiba brings together convention centers, theaters, arenas, and spaces suitable for different formats and sizes.

In total, the city has hundreds of event spaces capable of hosting large audiences simultaneously. The infrastructure is complemented by a consolidated hospitality network with thousands of rooms, a diverse culinary scene, and more than 30 urban parks, adding value to visitors’ experiences.

Foz do Iguaçu combines tourism and business on the international stage

Located at the triple border, Foz do Iguaçu combines world-renowned tourist attractions with event-ready infrastructure. The city benefits from integration with neighboring countries, facilitating access and increasing its competitiveness internationally.

The destination features one of the largest hotel networks in the country, as well as venues adapted for events within hotels and tourist attractions. Expanding airport infrastructure also contributes to improved connectivity.

Integration of leisure and business drives tourism

Hosting events in tourist destinations has generated a positive impact on visitor flows. The combination of professional commitments and leisure experiences encourages tourists to return, increasing both the length of stay and spending at the destination.

With strategic planning and continuous promotion, Paraná reinforces its position as a reference in business tourism, standing out for its ability to host major events and for the variety of experiences it offers.

Source and photo: Viaje Paraná