Europamundo Vacaciones is advancing its digital transformation process with the addition of three virtual avatars designed to strengthen its communication on social media and connect with new audiences through emotional content linked to the travel experience.
The project, developed entirely by the Social Digital Department's in-house team, integrates artificial intelligence and social media management into a single strategy. The avatars—MarIA, BIAnca, and Leo—were designed for different markets: Latin America, Brazil, and English-speaking countries, respectively.
These digital profiles currently operate on platforms like Instagram, where they share content inspired by real travel experiences. Through posts that include tours of destinations, interaction with groups, and exploration of local cuisine, the avatars aim to convey a relatable and dynamic narrative aligned with current digital consumption habits.
The company emphasizes that the initiative is not merely a technological adoption, but rather an evolution in how it communicates its value proposition. In this sense, the use of artificial intelligence is aimed at enhancing the brand narrative without losing the human element that characterizes the travel experience.
The project's development began approximately two years ago and gained momentum from the end of 2025, with its official launch in January 2026. Since then, it has generated interest among both users and the tourism sector, positioning itself as an innovative proposal in the field of digital communication.
The incorporation of these avatars is part of a broader strategy to integrate artificial intelligence into the company, which began in 2022. Implemented solutions include audio guides, process automation, support tools for on-route guides, itinerary generation, podcasts, and internal chatbots.
In this context, Europamundo consolidates an approach that prioritizes the use of technology as a complement to the tourist experience, aimed at enriching the interaction with the traveler and strengthening the emotional bond with the brand, in an environment where digitalization is acquiring an increasingly relevant role in the industry.