WTM Latin America 2026 arrives with news, confirmed destinations and focus on regenerative tourism

The next edition of WTM Latin America is preparing to bring together the main players in the tourism industry at the Expo Center Norte, consolidating itself as the most relevant meeting of the sector in Latin America.

With a revamped proposal, the event already has confirmation from multiple international destinations and exhibitors, who will participate with the aim of generating new business opportunities, strengthening strategic alliances and presenting the latest market trends.

Among the main new features of this edition is the 6th Responsible Tourism Award, an initiative that seeks to recognize projects and initiatives that promote more sustainable development in the industry. The categories cover key themes such as environmental conservation, inclusion and diversity, equitable economic development, and the promotion of genuine connections between travelers and destinations.

As a differentiating factor for 2026, the award will incorporate a new category focused on regenerative tourism, reflecting a growing trend within the sector that aims not only to minimize the impact, but to generate positive effects in destinations and their communities.

In addition to its exhibition area, WTM Latin America will offer a full agenda of conferences, panels and networking spaces, where professionals from across the tourism value chain can exchange knowledge, analyze current challenges and explore growth opportunities.

Organized by RX Global, the event is part of the World Travel Market global network, recognized for driving business and connections in the international tourism industry.

In this way, São Paulo will once again become the epicenter of regional tourism, bringing together professionals, companies and destinations seeking to enhance their strategies in a context marked by innovation, sustainability and the transformation of the sector.

Source: WTM Latin America