TUI Americas promotes cultural tours with exclusive products, more comprehensive itineraries, and a greater focus on Europe

Europe remains one of the top long-haul destinations for Latin American travelers, especially for cultural tours. According to data from the World Tourism Organization (UNWTO), the continent continues to be the most visited region globally, while travelers are showing a growing interest in structured itineraries that combine several cities and experiences in a single trip.

In this context, TUI Americas, a specialist in outbound tourism in the region, presents its "Complete Tours 2026" program. This proposal, based on its own product, extends the duration of itineraries and reinforces the importance of European destinations.

The portfolio comprises 48 routes across Europe, Asia, Africa, and the Americas, nearly half of which are newly created. The program responds to a growing demand for structured trips with greater cultural content and clear terms from the moment of booking, according to internal data from TUI Americas.

Europe takes center stage, accounting for 70% of tours that explore some of the continent's most iconic destinations. Countries such as France, Ireland, the United Kingdom, Belgium, Greece, Croatia, Bulgaria, and Romania, among others, offer itineraries designed to provide a more comprehensive view of the destination, combining iconic cities with historical sites and less conventional routes.

“At TUI Americas, we have a very broad and versatile offering, designed to adapt to different types of travelers. Within this variety, we are seeing that many clients increasingly value trips where everything is clearly defined from the outset. Complete Tours respond to this demand: well-organized itineraries where the client knows exactly what the trip includes, how it unfolds, and what to expect at each stage. This provides peace of mind and a much more structured and coherent experience. Furthermore, by working with our own product, we can meticulously design each route, adjust the pace, and develop proposals with a more refined cultural focus, which is where we see continued growth in demand,” says Germán Hijón, Product Director of TUI Spain, Portugal & Americas.

Highlights include programs like the complete Ireland and England tour, a two-week journey between Dublin and London, and the complete Benelux tour, connecting cities such as Brussels, Bruges, and Luxembourg. These are complemented by themed itineraries like The Legend of King Arthur, focusing on some of the most important sites of British cultural heritage.

Beyond expanding the range of destinations, the program focuses on a proprietary product model, with itineraries designed and operated entirely by TUI, allowing for greater control over the experience. All tours feature guaranteed departures, a tour guide throughout the trip, included key visits, and set meal plans, as well as a fixed price from the outset, with no additional charges.

The program also incorporates greater flexibility in the duration of the itineraries, with proposals that reach three weeks, adapted to a traveler who seeks to optimize long-distance travel with more complete experiences.

As part of the launch, TUI Americas will present the new program in detail on March 26 through a webinar aimed at industry professionals in the region. The initiative also includes a 5% early bird discount for bookings made before May 31, in line with an increasingly established trend in the Latin American market.