HITEC 2026: The largest global technology event for hospitality comes to San Antonio, Texas
The event will bring together industry leaders, innovators, and key decision-makers in an environment designed to foster strategic connections, uncover cutting-edge solutions, and anticipate the digital future of the hotel industry
The Hospitality Industry Technology Exposition and Conference (HITEC®) will hold its 2026 edition from June 15-18 at the Henry B. Gonzalez Convention Center, solidifying its position as the leading forum for technological innovation in the hospitality industry. Organized by Hospitality Financial and Technology Professionals (HFTP®) , the event brings together key players in the global ecosystem, from technology providers to hotel executives and investment groups.
With over 370 exhibiting companies and thousands of professionals in attendance, HITEC offers a unique platform to discover firsthand the solutions redefining hotel operations, data management, and the guest experience. The agenda includes educational sessions, live demonstrations, networking opportunities, and competitions showcasing emerging talent and disruptive ideas in the industry.
One of the event's key differentiators is its practical approach: it not only presents trends but also allows participants to understand how to implement them in real-world business contexts. In this sense, attendees can interact directly with experts and colleagues facing similar challenges, generating a highly valuable exchange of knowledge.
Katie Lee, CIO of AKA Hotel Residences + Hotel AKA, underlined the importance of this space by highlighting that HITEC is the place where professionals can understand which technologies truly impact the industry and how to apply them effectively, as well as envision the future of the sector.
Additionally, the event offers the possibility of accessing a free Exhibits Pass for industry professionals, which includes entry to the exhibition area, selected sessions and special activities such as innovation competitions and exchange spaces.
In a context where digital transformation is advancing at great speed, HITEC 2026 positions itself as an essential event for those seeking to remain competitive, incorporate new tools and define technological strategies aligned with current market demands.
Source: CHTA.