Costa reinforces its tailor-made travel approach with four ways to experience each port of call

Some trips are chosen for their destination, while others are chosen for the way you want to experience them. Traveling as a couple, with friends, with family, or in "total disconnection" mode requires different things, and more and more travelers are looking for experiences that suit their stage of life and their way of exploring. In this context, Costa Cruises is reinforcing its tailor-made travel approach in 2026, where personalization is not an extra but an integral part of the trip design, giving an increasingly important role to its excursions and innovative experiences linked to the itineraries.

At Costa, this approach to travel translates into a clear roadmap: experience each port of call at your own pace without sacrificing the comfort of shared travel. Because the same city isn't experienced in the same way by someone who wants to see everything, someone seeking a local perspective, someone desiring something different, or someone traveling with children who needs an experience where no one gets bored.

The perfect port of call isn't the same for everyone.
Personalization is especially tangible on land. Costa structures its Mediterranean excursion offerings—known as Land Experiences—into four categories so that each traveler can choose how they want to experience each destination according to their style, energy, and the type of trip they're looking for. A clear and simple roadmap to
follow based on interests and stage of life: See it All: for those who want a complete and guided overview of the destination, from Marseille to Naples, with the peace of mind of a well-organized plan and the right pace to make the most of their stopover.

Icons: to discover in greater depth the must-sees — such as the Colosseum or the markets of Sicily — with a more local perspective, connecting with the character, culture and stories of each place, beyond the postcard.

Extraordinary: for those seeking to break from the ordinary and live a unique experience they can recount upon their return. Offerings that go beyond the usual, adding a touch of excitement—like flying in a seaplane or exploring Rome on a Vespa—to make the experience truly memorable.

Fun for Family: designed for families, with plans that work for all ages and encourage shared memories, inviting you to discover and play together, whether exploring the ruins of Pompeii or participating in a treasure hunt in Palermo.

Because not everyone experiences the same journey in the same way: in the same port of call, some may prefer culture and history, others seek gastronomy or landscapes, or still others need a plan that works for children. The key lies in the ability to choose and in offering integrated experiences that complement each other on land and at sea, providing a new way to explore the world, possible only with Costa.

The horizon as part of the journey.
Beyond what happens on land, Costa also reinforces the idea that the journey is experienced while the ship is sailing. Through Costa Cruises' exclusive Sea Destinations, the sea itself becomes a destination, with experiences designed to take place at the right time and place during the itinerary. For example, a themed breakfast at sunrise off Capri, a "Sea of ​​Stars" experience at sea with expert-guided stargazing while the ship stops and turns off its lights in the middle of the night, or a sunset aperitif overlooking the Santorini caldera with the ship at a leisurely pace to fully appreciate the view.

An experience that continues on board.
Personalization doesn't end when guests return to the ship. Onboard, Costa completes the experience with a wide range of options so that each traveler can find their own rhythm between gastronomy, entertainment, and relaxation. From special dinners and signature restaurants to shows, music, and activities for those who want a full schedule—or simply spaces to disconnect and contemplate the sea.

This allows each trip to find its own rhythm: a leisurely dinner, an evening of entertainment and atmosphere, or a quiet moment on deck with the sea as a backdrop. It also makes it easy to combine shared moments with calm time without sacrificing either. Ultimately, that's the key: a shared journey where everyone can experience it in their own way, even when the destination is the sea.

Source: Costa Cruises.