RIU Hotels & Resorts celebrated its 4th annual RIU Mexico Awards, an event marked by gratitude and the strengthening of strategic alliances with the country's leading tour operators with whom the chain collaborates. Held in Bahía de Banderas, Nayarit, the event was attended by more than 70 people representing 25 of the top tour operators, with the aim of recognizing the excellence and achievements of its most outstanding business partners.
The day began with a direct immersion into the chain's revamped offerings. Guests enjoyed a detailed tour of RIU's properties, where they witnessed the architectural and service improvements the chain has implemented in the region to offer its guests a cutting-edge product, following the comprehensive renovation of its three hotels in recent years.
During the official ceremony, Senén Fornos, Head of Distribution and Sales for RIU Hotels & Resorts in the Mexican, Latin American, and Spanish markets, expressed his deep appreciation to those present: "We are very grateful that you are here with us at this RIU Mexico Awards ceremony. We want to acknowledge the work and thank all of you—distributors, clients, and, we should also say, friends—for so many years of constant and continuous collaboration." He also spoke about Mexico and the national market: "The Mexican market surprises us a little more each year. It consistently delivers and has become one of RIU's key markets. With more than 100 hotels worldwide, 23 of them are here in Mexico. We are a Spanish company, but with a Mexican soul. Most of our employees are Mexican, most of the RIU management team is Mexican, and this is a clear indication of RIU's commitment to this great country that is Mexico."
For his part, Juventino Ramos, Director of Contracting and Sales for Mexico at RIU Hotels, reinforced this vision during his in-person address. Ramos emphasized that the evening celebrated the synergy built after a period of great challenges: "This is a very special night. We recognize each of our business partners for their tremendous support in a 2025 full of challenges. Once again, the commitment and collaborative work of many years is evident; this property in Nayarit, more than renovated, has been rebuilt. It will be our flagship for a 2026 of even better results." Following the speeches, the awards were presented to the Mexican tour operators with the highest production volume.
After the gala, the party continued at the Pacha nightclub, which had been transformed with a theme centered on popular culture: love and heartbreak. The decor resembled a grocery store, offering products similar to those found in a basic food basket but with labels warning of the consequences of falling in love and advice on how to cure it. The decorations included posters of Mexican artists with famous lyrics from heartbreak songs, creating an atmosphere of local identity, which was also reflected in the food offerings. These included typical Mexican dishes such as shrimp aguachile, seafood ceviche, and a selection of tacos including pork belly (Baja California style), al pastor, and octopus, among others.
Currently, RIU Hotels has 23 hotels in Mexico, distributed across the states of Nayarit (3), Quintana Roo (15), Sinaloa (1), Baja California Sur (3), and Jalisco (1). In total, it has more than 14,000 rooms and more than 14,000 employees throughout the country, a figure that represents more than 30% of RIU's entire global workforce.
Fuente: RIU Hotels & Resorts