Tierra del Fuego strengthens its position in Brazil with a trade mission focused on the 2026 winter season

The Fuegian Institute of Tourism (INFUETUR) and the Fuegian Association of Travel and Tourism Agencies (AAFUVYT) carried out a trade mission in Brazil with the aim of promoting the “End of the World Winter Season 2026” and strengthening the presence of the destination in one of its main source markets.

The event, held in São Paulo, involved 75 wholesale and retail tour operators, along with 20 tourism providers from Tierra del Fuego, as part of a public-private partnership strategy aimed at capitalizing on commercial opportunities linked to Aerolíneas Argentinas' direct flights between Brazil and Ushuaia.

The initiative is part of the province's Tourism Marketing Plan and was organized in conjunction with the Consulate General and Promotion Center of the Argentine Republic in São Paulo, the Commercial Headquarters of Aerolíneas Argentinas in Brazil and with the support of the Banco de la Nación Argentina at its local headquarters.

As part of the agenda, the workshop “Winter 2026 at the End of the World: Presentation and Workshop” was held, an official presentation aimed at the Brazilian market, which included specific training for tour operators. This session addressed the development of tour packages tailored to different traveler profiles, focusing on the destination's winter experiences and the optimization of marketing tools.

Juan Pablo Otero, Head of Institutional Relations at INFUETUR, emphasized that the training focused on “providing enhanced sales tools and demonstrating how to identify products for specific profiles, enabling the creation of differentiated offers when promoting the End of the World.” He also noted that this initiative complements a series of previous training sessions aimed at strengthening the destination's position in the Brazilian market ahead of the upcoming season.

The organizers assessed the meeting as highly positive, highlighting the operators' interest in gaining in-depth knowledge of the destination's offerings, both for skiers and non-skiers. They also emphasized the value of the participation of key figures in the hotel sector, which facilitated direct networking, strengthened existing business relationships, and opened up new business opportunities.

The day included technical presentations by Cerro Castor, Cerro Martial, and the Ushuaia Ski School, who provided key information to boost sales of ski-related products. Afterwards, a workshop was held, facilitating direct interaction between operators and service providers, promoting networking and networking among participants.

The mission concluded with recognition of the 20 companies from Tierra del Fuego that participated in the initiative, highlighting their commitment to international promotion and marketing efforts. This type of initiative reinforces Tierra del Fuego's strategy of positioning itself as a competitive winter tourism destination, consolidating its presence in the Brazilian market.