“The Latin American market seeks sun, beach and flexibility”: NCL’s bet with the Norwegian Luna

During the launch of the Norwegian Luna, Frank Medina, Vice President and Managing Director for Latin America at Norwegian Cruise Line (NCL), spoke with Travel2Latam about the main features of the new ship, its differentiation within the industry, and the company's strategy for the Latin American market.

What sets the Norwegian Luna apart from other offerings in the industry?

I think the first thing that stands out is the design. It's a very modern ship, but at the same time welcoming, which makes it ideal for all types of travelers, especially families.

The Norwegian Luna is generating a lot of buzz, and part of that is due to its innovative offerings. For example, it features the Aqua Slidecoaster, which combines a roller coaster with a water slide, a unique experience at sea and at no extra cost to guests.

Furthermore, the onboard offering is very comprehensive: we have 17 dining options, 18 bars, and a top-notch entertainment program. One of the major new additions is the Elton John-inspired show, which has been met with a spectacular response from passengers.

What role do the booths play in this new proposal?

For me, that's one of the biggest differentiators. The Norwegian Luna has some of the most spacious cabins in the industry, which makes a huge difference to the passenger experience.

We offer 14 accommodation categories, ranging from inside cabins and solo travelers to high-end suites. Among these, The Haven by Norwegian stands out as our most exclusive concept.

It's a private space within the ship, with independent access, its own restaurant, exclusive public areas, and premium services. It's like having a luxury yacht within a contemporary ship.

What itineraries does the Norwegian Luna currently offer?

We are operating from Miami with seven-night Caribbean cruises, visiting destinations such as the Dominican Republic, Tortola, St. Thomas and our private island, Great Stirrup Cay.

This destination is key for us and is undergoing a major renovation. We've already opened a large swimming pool and will soon be adding a water park that will be the largest on a private island in the Caribbean.

What would you say to those who have not yet chosen a cruise as a travel option?

I would encourage them to give it a try. Although the industry has decades of history—Norwegian is about to turn 60—for many it is still a relatively new alternative.

The concept is very simple: pack and unpack your suitcase only once, travel to different destinations, and have everything included. From food and entertainment to a wide range of onboard activities.

It's a very convenient option, especially for families, because there are options for all ages.

How are they working in the Latin American market?

Latin American travelers have a very clear preference: they seek sun and sand. And in that sense, the Caribbean and the Bahamas are ideal.

That's why we offer a variety of options to suit your schedule. In addition to seven-night itineraries, we also have three- and four-night cruises, designed for those who want to combine their trip with shopping in Miami or visits to the Orlando theme parks.

There is a lot of flexibility in the proposal, and that is key for this market.

With your experience in the industry, what did this ship bring you?

Despite the years and having seen many ships, it never ceases to amaze me. This is the fourth of its kind, but each one has something special.

Upon entering, one is greeted by a meticulously designed interior, inviting spaces, and a distinct atmosphere: it's not ostentatious, but rather warm, almost residential. This makes passengers feel truly comfortable.

On a personal level, what would you highlight about the Norwegian Luna?

I consider myself quite the foodie, so gastronomy is key for me. Places like Indulge, where there are multiple options and the service is very efficient, seem very appealing to me.

I also had the opportunity to dine at Cagney's, the steakhouse, and the quality is truly remarkable. Norwegian's culinary offerings are undoubtedly one of its greatest strengths.

What are passengers looking for today when choosing Norwegian Cruise Line?

Primarily, variety and flexibility. That's what sets us apart.

Norwegian doesn't have set dinner times, something still quite common in the industry. Passengers can organize their day as they wish: eat whenever they want, choose from multiple restaurants, and enjoy themselves without restrictions.

In addition, there is service and attention, which aim to make each guest feel at home, cared for and free to enjoy themselves in their own way.