Scenic Group presents its themed travel program for 2026 and 2027

Scenic Group announced its themed travel offerings for 2026 and 2027, a program encompassing its various brands and combining luxury itineraries with specialized content led by international experts. The initiative brings together chefs, sommeliers, photographers, artists, and wellness leaders to offer deeper, more personalized onboard experiences.

These voyages are designed to strengthen the connection between passengers and destinations, integrating activities, interactive sessions, and exclusive offerings that expand the traditional cruise experience. “Our themed voyages bring together exceptional experts and immersive programming that transforms the cruise experience into something truly memorable. These voyages allow our guests to connect with their passions while exploring some of the world’s most extraordinary destinations,” said Ken Muskat, President of Scenic Group USA and LATAM.

Among Emerald Cruises' offerings, the "Taste of the Moment" collection stands out, combining culinary, wine, and photography experiences with itineraries to iconic destinations. Planned departures for 2026 include a tour of Lyon and Provence aboard the Emerald Liberté with sommelier Alejandro Ferris, a Rhine and Moselle itinerary from Frankfurt on the Emerald Astra with photographer Juano Abreu, and a Leeward Islands cruise on the Emerald Azzurra with chef Rachel Hargrove.

Looking ahead to 2027, the brand will continue to expand this concept with new themed experiences linked to wine, gastronomy, rum, and photography, both on river cruises and ocean yachts. Among the offerings are Caribbean itineraries aboard the Emerald Sakara, a Danube River cruise on the Emerald Sky, and new photographic expeditions on the Rhine. Culinary itineraries in Europe and the Mediterranean, featuring chef Rachel Hargrove, are also planned.

Scenic Luxury Cruises & Tours, for its part, will develop its Discovery series, focused on immersive exploration through disciplines such as wellness, gastronomy, science, and the arts. The 2026 program includes a wellness retreat from Barbados to Spain with yoga instructor Marcos Jassan, as well as the Tastes of Discovery Voyages, featuring renowned chefs, including Gabriel Rodríguez and Michelin-starred chef Begoña Rodrigo.

The program will continue in 2027 with new itineraries incorporating themes related to literature, wellness, and the performing arts. Highlights include Words of Discovery, featuring Dr. Robert Watson; a journey focused on wellness and relaxation between Barbados and Portugal; and Sounds of Discovery, an itinerary between New York and the Bahamas with exclusive musical programming and Broadway artists.

These trips integrate meetings with experts, live demonstrations, gastronomic experiences and events designed specifically for each departure, consolidating an approach that combines content, destination and high-level service.

With this program, Scenic Group reinforces its innovation strategy in the luxury cruise segment, offering proposals that transcend the traditional trip and focus on the experience, knowledge and connection with each destination.