At WTM Latin America, hotels, resorts, and industry associations come together to strengthen the ecosystem, expanding business opportunities and alliances between accommodation providers, destinations, agents, and operators.
The presence of these groups reinforces the diversity of the hotel sector represented at the fair, bringing together everything from international networks to independent units and all-inclusive resorts, in an environment dedicated to generating business and connecting with commerce.
Among the confirmed participants is the Roteiros de Charme Hotel Association, which represents independent businesses focused on exclusive experiences and local identity. During the fair, the Association will present its first exclusive streaming series: Roteiros de Charme, a series dedicated to responsible tourism and highlighting member hotels, will air on the Travel Plus TV channel. With 30- to 40-minute episodes, the series showcases destinations characterized by charm, authenticity, and attention to detail, featuring prime locations, comfort, authentic cuisine, sustainable practices, and personalized experiences. The series will be available free of charge on over 60 million TVs and streaming platforms.
Alongside the company, major hotel chains and properties are present. These include, in alphabetical order: Atlantica Hotéis, Atrio Hotel Management, Bourbon Foz do Iguaçu, Hotéis Othon, Livá Hotéis & Resorts, Louvre Hotels Group Brazil, Meliã, Ocean Palace All Inclusive Premium, RCD Hotels, Rede Nacional Inn Hotéis, Slaviero Hotéis, and Windsor Barra Hotel, as well as Vila Galé, which will use WTM Latin America to strengthen its expansion plan in Brazil with the Brazilian market. The Portuguese company currently has projects in the Northeast, Southeast, and South, marking its arrival in new destinations and significantly increasing its portfolio, which now includes 13 hotels operating in Brazil.
Other exhibitors will be announced soon for the edition taking place from April 14-16 at Expo Center Norte in São Paulo (SP).
Service – WTM Latin America 2026 Accreditation
WTM Latin America 2026 will begin charging a fee for issuing access credentials for Trade Visitors and students. Fees vary depending on the category and the accreditation expiration date.
Trade visitors
2nd lot R$170 (for accreditations made between April 1st and 13th)
Trade Visitors accreditations are valid for all three days of the event, and also grant access to the WTMLAT Meet trade fair's networking tool.
Important: Travel agents and qualified buyers are exempt from the entry fee.
Source: WTM Latin America.