IBTM launches IBTM Asia Pacific in Bangkok for 2027
The new trade fair will be held in June 2027 at the Bangkok International Trade & Exhibition Centre and aims to position itself as the leading meeting point for the events industry in Asia-Pacific, fostering high-value connections and business opportunities
IBTM announced the launch of IBTM Asia Pacific, a new marketplace for the business events industry, which will take place from June 9-10, 2027, at the Bangkok International Trade & Exhibition Centre (BITEC) in Bangkok, Thailand. The initiative aims to establish itself as a strategic hub for the sector in Asia-Pacific, fostering relevant connections and business opportunities in a rapidly expanding region.
The event will bring together corporate buyers, associations, and agencies from across Asia-Pacific with global destinations, venues, hotels, and suppliers. Through the Hosted Buyer model and intelligent matchmaking tools, IBTM will seek to transform meetings into concrete partnerships and measurable results, fostering high-impact experiences within the industry.
Asia-Pacific is currently the third largest market globally for business events. With an estimated value of US$231.49 billion in 2026 and a projected annual growth rate of 12.6% through 2029, the region offers an attractive setting for the development of a large-scale trade fair focused on expansion and innovation.
According to IBTM research, there is strong demand for a dedicated regional platform, with brands and buyer groups already expressing interest in participating, attracted by the IBTM portfolio's ability to generate quality meetings and tangible return on investment.
Bangkok was chosen as the host city due to its world-class infrastructure, ample hotel capacity, and excellent connectivity. Furthermore, the event will have the institutional support of the Thailand Convention and Exhibition Bureau (TCEB). The country also facilitates international access through e-visa policies and visa waivers for multiple key markets, reinforcing its position as a global exchange hub.
The program will include interactive content, collaborative sessions, wellness experiences, and hands-on workshops, in line with IBTM's signature approach. These initiatives will aim to provide concrete tools for industry professionals to adapt to current challenges and lead the evolution of business events. Additionally, a Welcome Party on the first day will celebrate local culture and foster networking among attendees.
Claudia Hall, Exhibition Director of IBTM World and IBTM Asia Pacific, highlighted that the launch opens the doors to a market with enormous potential, bringing a proven model to a region with a strong appetite for growth. She also emphasized that the vision is to build the most influential event in the region, with a premium platform that connects industry leaders and generates measurable business impact.
Supawan Teerarat, president of the Thailand Convention and Exhibition Bureau, stated that Thailand is honored to host IBTM Asia Pacific 2027 and welcome global players from the MICE sector. She emphasized that the event represents not only a regional gathering but also a declaration of Asia's growing prominence in the global industry, and highlighted the opportunity to showcase the country's capabilities as a world-class destination.
More information will be announced soon.
Source: IBTM