Hotel bookings grow by up to 173% in cities hosting the 2026 FIFA World Cup

With the 2026 FIFA World Cup just months away, Mexico's main host cities are already experiencing a significant increase in hotel demand, driven by both domestic and international travelers. This trend reflects a growing preference for advance planning around large-scale events.

In Mexico City, hotel bookings increased 173.5% for the tournament period —from June 11 to July 19—, while the average daily rate (ADR) stands at $257.3, representing a 33.3% increase compared to the previous year.

Guadalajara also shows outstanding performance, with a 170.2% increase in booking volume and an ADR of $271.7, which implies a growth of 62.8%, according to data collected by SiteMinder.

This dynamism intensified after the draw held in December, when the tournament's host cities were confirmed, solidifying anticipation as a key factor in demand. Furthermore, the results demonstrate these destinations' ability to maximize revenue through higher ticket prices.

At the regional level, the other host countries—the United States and Canada—are also experiencing growth in hotel demand, reinforcing the event's impact as a driver of tourism in North America. In Mexico, projections are favorable: the Ministry of Tourism estimates the arrival of more than 5.5 million visitors and an economic impact exceeding 60 billion pesos.

In this context, the 2026 FIFA World Cup is not only positioned as a global sporting event, but also as a key catalyst for the hotel industry in the country.

Source: SiteMinder