Everything ready for WTM Latin America 2026

The WTM Latin America trade show begins tomorrow in São Paulo, once again positioning itself as one of the most important events for the Latin American tourism industry. For several days, the event will bring together thousands of industry professionals in an environment specifically designed for business development, knowledge sharing, and the generation of new commercial opportunities.

This 2026 edition will feature tourist destinations, government agencies, hotel chains, resorts, airlines, tour operators, and technology companies, all seeking to strengthen their presence in the regional market. The strong turnout reflects the event's strategic importance, serving as a key meeting point between supply and demand in the B2B tourism sector.

The fair will take place at São Paulo's traditional exhibition center and will feature a robust program of activities, including conferences, panels, and training sessions. These sessions will focus on key industry topics such as innovation, sustainability, digital transformation, and emerging consumer trends—aspects that are shaping the evolution of tourism globally.

Furthermore, the event is presented as a key platform for closing business deals and strengthening alliances between companies and destinations. In a context of recovery and growth in international tourism, WTM Latin America takes on special relevance by facilitating direct contact between buyers and suppliers throughout the region.

Thus, everything is ready for São Paulo to once again become the epicenter of Latin American tourism, starting tomorrow, with an edition that promises high participation, commercial dynamism and a focus on the future of the sector.

Source: WTM Latin America.