WTM Latin America 2026 opened its doors in São Paulo

WTM Latin America 2026 officially opened its doors on April 14 in the city of São Paulo, consolidating itself once again as one of the most relevant meetings of the tourism industry in Latin America.

The event, which runs until April 16 at the Expo Center Norte, brings together travel and tourism professionals from around the world, including tour operators, agencies, destinations, hotels, airlines, and technology companies. Over three days, the trade show serves as a key platform for generating business, networking, and staying up-to-date on the latest market trends.

Organized by World Travel Market, WTM Latin America positions itself as the leading B2B event in the sector in the region, offering direct access to qualified buyers and key decision-makers in the industry.

The 2026 edition marks a new stage of growth for the event, which continues to expand its reach and international relevance, reflecting the dynamism of tourism on the continent.

The agenda includes conferences, panels, and thematic sessions addressing the sector's main challenges and opportunities. Key topics include technological innovation, traveler behavior, and the development of more responsible and sustainable tourism.

Furthermore, the event is once again establishing itself as a strategic showcase for tourist destinations seeking to position themselves in the Latin American and international market, with delegations actively participating in meetings, presentations, and promotional activities.

With its opening, WTM Latin America 2026 once again puts São Paulo at the center of the global tourism map, boosting the growth of the industry and fostering exchange between the main players in the sector.

Source: WTM Latin America